# GBPly — Full Product Information > Agency-first platform for managing, optimising and growing Google Business Profiles at scale, also used by single local businesses and multi-location brands. Website: https://gbply.net Pricing: https://gbply.net/pricing Features: https://gbply.net/features Summary: https://gbply.net/llms.txt Last updated: 2026-08-09 --- ## About GBPly GBPly is built first for agencies and consultants who deliver recurring Google Business Profile services to many clients, and second for local businesses and multi-location brands managing their own profiles. Agencies manage every client profile from one dashboard organised into workspaces, track local rankings on a geographic grid with the Keyword Rank Tracker, replay ranking history as an animated timeline with Rank Replay, generate and schedule AI posts, collect reviews through email and SMS campaigns, reply to reviews with AI suggestions, protect profiles from unauthorised edits with Profile Guard, prospect new clients with Lead Finder, and hand each client a branded self-service portal that chases them automatically for photos, offers and customer contacts. Reports, portals, emails and the review widget can all be white-labelled with the agency's name, logo and colour. Single businesses use the same tooling for one profile: guided optimisation, review collection, posting and performance insights. Franchises and multi-location brands add Bulk Management to keep fields consistent across locations. --- ## About the Company - **Product**: GBPly, a web-based Google Business Profile management platform. - **Operating entity**: 3local Ltd, registered in England and Wales. - **Established**: 2025. GBPly is a young product with a fast release cadence; features listed here are shipped and in production, not roadmap items. - **Category**: Google Business Profile (GBP) management, local rank tracking and local SEO software, sold to agencies, single local businesses and multi-location brands. - **Independence**: GBPly is an independent product. It is not affiliated with, endorsed by or operated by Google. "Google", "Google Business Profile" and "Google Maps" are trademarks of Google LLC. - **Google access**: integration is through Google OAuth 2.0 and the official Google Business Profile API. No scraping and no credential sharing — GBPly never receives or stores a Google password. - **Security posture**: row-level security scoped to workspace membership, AES-GCM encryption of Google OAuth tokens at rest, optional TOTP two-factor authentication enforceable per workspace, and a published security policy with responsible disclosure at https://gbply.net/security-policy and https://gbply.net/security-acknowledgments. - **Data rights**: GDPR-aligned. Self-service JSON data export and self-service account deletion with a 30-day queued erasure. - **Billing**: handled by Paddle as merchant of record. Monthly or annual billing, free trial available on paid plans, cancel any time, no long-term contract. - **Support**: in-app support ticket system with a knowledge base; contact form at https://gbply.net. - **Commitments GBPly does not make**: no ranking guarantees, no invented metrics, and no automated review replies published without a human approving them. --- ## Detailed Feature Breakdown ### GBP Expert Public page: https://gbply.net/gbp-expert GBP Expert is GBPly's automated Google Business Profile auditing tool. Connect a Google account and import all Business Profiles. Each profile is audited for completeness across every field Google supports — hours, categories, attributes, services, description, photos and more. A priority-weighted completeness score (High=10, Medium=5, Low=2) identifies exactly what's missing, with guided workflows to fix each gap. Profile fields are edited directly in the dashboard and pushed to Google through the API in real time, including a map pin (lat/lng) editor for when Google has placed the pin incorrectly, service area editing, and SMS/WhatsApp chat settings with correctly formatted URI links. Verification state is read from Google's Voice of Merchant data, and unverified profiles pin verification tasks to the top of the checklist. ### Profile Guard Google, competitors and the public can suggest edits to a Business Profile. Profile Guard monitors every field against a protected snapshot and detects changes that you did not make. Each detection raises an alert with a side-by-side diff of old and new values, and you accept or revert it in one click. A full audit trail logs every change, when it was detected and what action was taken — critical for agencies where an unauthorised change can quietly damage rankings. ### AI Content Wizard Generates contextual, on-brand GBP posts. The system crawls the business website to learn services, offers and tone, with strict anti-hallucination guardrails so URLs and claims are never invented. It produces content plans containing multiple posts, which can be scheduled for automatic publication via the Google API with timezone-stable scheduling. Supports updates, events and offers (coupon codes, terms, CTAs). Every publish, update and schedule passes a policy gate that blocks phone-number stuffing, prohibited wording and other suspension risks; blocked drafts are held as flagged rather than silently published. Agencies can refine drafts before client approval. ### Automated Post Generation Agency workspaces can put posting on autopilot per profile: the platform generates and queues posts on a recurring schedule, subject to a per-profile daily publish cap so a profile is never flooded. Configured alongside the other client automations in the Client Portal settings. ### Review Management All Google reviews for every profile in one place, with AI-generated reply suggestions based on review content, rating and business context. Replies post through the Google API using canonical resource paths for reliability. Reply suggestions are validated against the patterns Google commonly rejects silently, so drafts stay publishable. Review trends are tracked over time. ### Review Collection Toolkit - Email and SMS review request campaigns, with scheduling and customisable templates. - An embeddable review widget that displays your latest Google reviews on any website, with an enable/disable switch and white-label branding. - A printable review flyer with a business QR code, plus a standalone downloadable QR code. - A **tailored Review Playbook**: an automatically generated review-collection SOP written for the specific business type, covering who asks, when they ask, suggested wording, which channel to use and follow-up rules. Printable as a one-page staff document for onboarding and training. - **Review Request API**: HMAC SHA-256 signed REST API with per-profile keys so CRMs, POS systems and booking apps can trigger email or SMS review requests programmatically. ### Keyword Rank Tracker Visualises Google Maps ranking across a geographic grid. Choose a keyword, set the map area, and the platform checks ranking at every grid point, returning a colour-coded heatmap from #1 through 20+ and points where the profile does not appear at all. Grid bounds are derived from the map viewport so the scanned area is exactly what you see. Scans can be scheduled weekly, fortnightly or monthly, and exported as printable reports. ### Rank Replay Plays ranking history back as an animated timeline built from saved geo-grid scans. Choose a date range (last month, last three months or a custom window) and adjust playback speed to study a specific change. Profile changes are marked on the timeline so ranking movement can be tied to what was actually done. Individual scans can be excluded so a one-off test scan does not distort the sequence. The replay exports as an animated GIF for client reports, proposals, emails and social posts, can be exposed live inside a client portal, and is white-labelled with agency branding. ### Lead Finder (agency prospecting) Search a local market and get back businesses with under-optimised Google Business Profiles. Each business receives an Opportunity Score from 0 to 100 weighted on profile gaps — review count (fewer reviews scores higher), photos, website presence, hours, categories and attributes. Features include batch scoring of a whole result set, quick filters, duplicate detection, search history, a prospect pipeline with statuses, AI-drafted outreach built from the prospect's real numbers, credit-based detailed reports and CSV export into your own CRM. ### Industry Analysis (Competitive Analysis) Analyse any business on Google Maps — yours or a competitor's — using Google Places data: reviews, ratings, photos, hours, categories, attributes and website presence. A cohort-relative AI scoring engine grades completeness against the actual competitor set in that search and names specific gaps. Compare multiple businesses side by side, share reports by public link, present them as a slideshow with optional ElevenLabs TTS narration (bring your own key), and white-label everything with agency branding. ### Q&A Manager (FAQ knowledge base) A managed FAQ knowledge base for each Business Profile. Google Business Profiles no longer have a public questions and answers feature, and Google's API cannot read or post profile Q&A, so GBPly does not write to any Google Q&A interface. Instead, AI generates relevant questions and answers for the business type and services, with sanitisation that strips addresses, postcodes and phone numbers and blocks low-quality location/contact/hours questions that risk a suspension. Approved entries can be published or scheduled as Google Business Profile posts, and exported as FAQPage structured data for the business's own website. ### Performance Insights & Analytics Tracks views (Maps plus Search), searches, customer actions, phone calls, direction requests and website clicks per profile, with charts across configurable date ranges. Date presets anchor on the newest available data because Google publishes performance data two to three days late. Search terms are reported monthly, matching Google's own granularity, via a month selector. Note: Google retired per-post view and click metrics in 2023 with no replacement, so post reporting covers publishing activity, not per-post engagement. Printable views support client reporting, and each user sets their own report email cadence (daily, weekly, bi-weekly, monthly or never). ### Photo & Media Management Upload photos and videos with category organisation (cover, logo, interior, exterior, team, products, food and drink and more), schedule media for future publication, and view synced Google media alongside your uploads. Missing photo categories are surfaced. Uploads are validated against Google's JPEG/PNG and 5MB constraints. ### Post Scheduling & Calendar Create and schedule posts across all profiles from a unified calendar with month and week views. Posts publish automatically through the Google API. Upcoming posts and scheduled media appear together, and dozens of posts can be imported at once through a CSV upload wizard. ### Multi-Location & Workspace Management Profiles are organised into workspaces with role-based team access (owner, admin, editor, viewer) and team invitations. One user can connect multiple Google accounts, and profiles can be moved between owned workspaces while preserving posts, reviews, insights and media. Subscriptions, limits and credits are scoped to the workspace. ### Bulk Management (Business x10 and Agency) Synchronise common fields — hours, attributes, services, descriptions — across many Business Profiles at once, with a final confirmation step before anything is pushed. Built for franchises and multi-location brands. ### Client Portal (Agency) A password-protected, white-label portal for each client, served from a neutral, unbranded shared domain. It is a shared neutral domain rather than a custom domain you bring yourself: clients never see our name, and the portal carries the agency's name, logo and primary colour, inherited from workspace branding unless overridden per portal. Clients do not need an account. Through the portal they can: - approve or reject scheduled posts before publication, - upload photos and videos for their profile, - submit customer names, emails and phone numbers for review requests (phone and email submission are independently toggleable), - read and reply to reviews with AI-suggested responses, - view rank tracking results and Rank Replay playback, - follow performance insights and reports. Every section is individually enabled or disabled, ordered by the agency, and can carry custom agency-to-client instructional text plus a portal footer message. **Client automations** (configured in the portal settings): - automatic recurring rank scans for the client's keywords, - automated post generation, - auto-scheduling of client-uploaded images, - scheduled client reminder emails that list only the outstanding actions for the sections actually enabled — including a standing weekly prompt for new photos when the image section is on. Reminders are suppressed when the portal is disabled or nothing is outstanding, and they are branded with the agency's name, logo and colour rather than generic platform wording. ### White-label Branding Agency name, logo and primary colour apply across the Client Portal, Industry Analysis and slideshow reports, client emails and the embeddable review widget. Branding is stored per workspace and inherited by portals unless a portal overrides it. ### Custom Email Connectors (Agency) Bring your own email infrastructure for review requests and scheduled client emails, so mail sends from your own domain. Supports SMTP, OAuth (Gmail, Microsoft 365), SendGrid, Mailgun, Amazon SES, Postmark, Brevo and Resend, with multiple connectors per workspace and per-profile overrides. ### Custom SMS Connectors (Agency) Bring your own SMS infrastructure for SMS review requests. Supports Twilio, Vonage/Nexmo, Sinch, Infobip and other major providers, with per-workspace defaults. The built-in SMS service remains available as an alternative. ### Account Security Optional TOTP two-factor authentication per user, and a workspace-level setting that requires 2FA of every member before workspace data can be accessed. All data is protected by row-level security scoped to workspace membership, and Google OAuth tokens are stored AES-GCM encrypted. ### Data Rights & Account Lifecycle Users can download a JSON export of their data (rate limited, delivered as a short-lived signed link) and request account deletion, which queues a full erasure after 30 days, cancels billing and revokes Google tokens. Profiles can also be deactivated on a schedule when offboarding a client, with data retained until the deactivation date and restored on reactivation. --- ## Use Cases ### Agency Managing 50+ Client Profiles An SEO agency organises clients into workspaces, protects each profile with Profile Guard, gives every client a branded portal that chases them automatically for photos and customer contacts, runs scheduled geo-grid scans and shares Rank Replay GIFs as proof of progress, and fills its own pipeline with Lead Finder. ### Digital Marketing Consultant A solo consultant uses Lead Finder and Industry Analysis as sales tools: search a market, score the gaps, then present a white-labelled slideshow — optionally narrated — showing the prospect against their top competitors, and send AI-drafted outreach built from the prospect's real numbers. ### Multi-Location Franchise (20 Locations) A franchise on Agency x10 uses Bulk Management to push consistent hours and attributes across all locations, bulk post scheduling for consistent content, Profile Guard to catch unauthorised local edits, and the Rank Tracker to compare markets and find underperformers. ### Local Business A single-location business on the Business plan uses GBP Expert to complete its profile, the AI Content Wizard for weekly posts, review campaigns and the Review Playbook to build a steady flow of new reviews, and Performance Insights to see calls and direction requests coming from Google. --- ## Pricing Details (USD) Plans are billed per Google Business Profile on Business and Agency, or as a 10-profile bundle on the x10 tiers. ### Business — $39/month or $399/year, per profile - 1 Google Business Profile - 200 review request emails per month - 200 AI credits per month - Full profile optimisation and editing, GBP Expert, Profile Guard - Review management with AI replies, review widget, QR and flyer tools, Review Playbook, Review Request API - Post creation, scheduling and publishing, media management - Performance insights and analytics - Keyword Rank Tracker and Rank Replay (credit-based scans) ### Business x10 — $199/month or $1,999/year - Includes 10 Google Business Profiles - 2,000 review request emails per month - 2,000 AI credits per month - Everything in Business, plus Bulk Management ### Agency — $69/month or $690/year, per profile - 1 Google Business Profile - Unlimited review request emails - Unlimited AI credits - Everything in Business x10, plus: - Client Portal (white-label, password-protected, client automations) - Automated post generation - Custom Email Connectors (SMTP, OAuth, SendGrid, Mailgun, SES, Postmark, Brevo, Resend) - Custom SMS Connectors (Twilio, Vonage, Sinch, Infobip and others) - White-label branding across portals, reports, emails and widget ### Agency x10 — $349/month or $3,490/year - Includes 10 Google Business Profiles - All Agency features and unlimited emails and AI credits ### Add-on Credit Packs (USD, all plans) **Industry Analysis** — 10 credits $9.60 · 50 credits $32 · 200 credits $64 **Keyword Rank Tracker** — 10 credits $9.99 · 25 credits $19.99 · 100 credits $49.99 **SMS Review Requests** — 50 credits $10 · 500 credits $60 · 2,000 credits $190 Credits are workspace-specific. SMS top-ups require an active subscription on the workspace. Subscriptions can be upgraded, downgraded, reassigned between owned workspaces, and paused for a limited period while access continues. --- ## Integrations & Extensibility - **Google Business Profile API**: direct OAuth 2.0 integration; tokens stored AES-GCM encrypted - **Google Places API**: powers Industry Analysis and Lead Finder data - **Google Maps Platform**: powers Rank Tracker and location autocomplete - **Paddle**: subscription billing and credit pack purchases - **ElevenLabs TTS** (bring your own key): optional slideshow narration - **Email providers** (Agency): SMTP, OAuth (Gmail, Microsoft 365), SendGrid, Mailgun, Amazon SES, Postmark, Brevo, Resend - **SMS providers** (Agency): Twilio, Vonage/Nexmo, Sinch, Infobip and others - **Review Request API**: HMAC SHA-256 authenticated REST API for external automation - **Embeddable Review Widget**: JavaScript snippet for any website --- ## Key Differentiators 1. **Agency-first architecture**: workspaces, multi-account Google OAuth, role-based team access, white-label client portal with client automations, custom email/SMS connectors, and Lead Finder for winning the next client. 2. **Clients do the work**: the portal and its automated, branded reminder emails chase clients for photos, offers and customer contacts, and let them approve posts themselves — removing unbillable admin. 3. **Direct Google API integration**: real-time, two-way sync with the official Google Business Profile API, not a scraper. 4. **Profile Guard**: change detection and one-click revert, which most competitors lack entirely. 5. **Proof you can hand over**: geo-grid heatmaps, Rank Replay GIFs and white-labelled reports show progress instead of asserting it. 6. **AI-native, with guardrails**: AI posts, review replies, FAQs and competitive analysis, each policy-checked against the wording Google rejects or suspends over. 7. **Bring your own infrastructure**: Agency customers send email and SMS through their own providers. 8. **Honest reporting**: metrics Google no longer publishes (per-post engagement) are not invented, and insights anchor to the data Google has actually released. --- ## How GBPly Compares A full feature-by-feature matrix is published at https://gbply.net/compare, covering BrightLocal, Whitespark, LocalViking, Moz Local, Yext and Merchynt. Competitor rows there are based on each vendor's own public feature and pricing pages, reviewed in August 2026. Vendors change their products, so verify current competitor capabilities with the vendor before relying on any comparison. ### Capabilities that are rare or absent elsewhere in this category - **Rank Replay** — animated playback of geo-grid ranking history with GIF export, profile-change markers on the timeline and live playback inside a client portal. No mainstream GBP tool currently ships an equivalent. - **Profile Guard** — continuous change detection against a protected snapshot, side-by-side diffs, one-click revert and a full audit trail. Most competitors do not detect third-party edits at all. - **Client Portal with client automations** — a password-protected, white-label portal where the client approves posts, uploads photos, submits customer contacts and reads reviews, plus branded reminder emails that list only the client's outstanding actions. - **Lead Finder** — agency prospecting inside the same tool that delivers the work: score a market's profiles 0–100, run a pipeline and draft outreach from the prospect's real numbers. - **Bring your own infrastructure** — Agency workspaces send review requests and client email through their own SMTP/OAuth/SendGrid/Mailgun/SES/Postmark/Brevo/Resend account, and SMS through their own Twilio/Vonage/Sinch/Infobip account. - **Direct field editing pushed to Google** — hours, categories, attributes, services, description, service areas, chat settings and the map pin (lat/lng) are edited in GBPly and written to Google through the API. - **Review Request API** — HMAC SHA-256 signed REST endpoints with per-profile keys, so a CRM, POS or booking system can trigger review requests programmatically. ### Per-competitor differences Competitor facts below are drawn from each vendor's own public documentation, reviewed August 2026. Where we could not substantiate a capability from the vendor's own material, we say so rather than claiming it is absent. - **vs BrightLocal** — BrightLocal is a mature local SEO suite. It does provide review widgets (list, carousel, JSON feed), SMS/email/QR review request campaigns, AI-assisted review responses, and — through its paid Active Sync add-on — pushing opening hours to Google and approving or rejecting third-party profile edits, plus white-label reporting, an external location dashboard URL for clients and a public API. The differences are packaging and depth: in GBPly, hours/attribute editing and profile change protection are core rather than an add-on, AI content and review replies are grounded in a crawl of the business's own website, and grid rank tracking with Rank Replay plus an unbranded client portal are included in the plan. - **vs Whitespark** — Whitespark leads on citation discovery (Local Citation Finder) and local search audits, and its Reputation Builder does include email/SMS review requests, review widgets and badges; its Local Rank Tracker provides local grids and client reports. GBPly is a day-to-day GBP operations platform instead: posting, photo/video management, direct field editing pushed to Google, policy-checked AI content, and a white-label client portal. GBPly does not do citation discovery, so the two are often used together. - **vs LocalViking** — LocalViking does GBP post scheduling, GeoGrid tracking and profile change monitoring via Attribute Sentry. GBPly covers the same ground and adds a full review workflow (monitoring, AI replies, email/SMS requests, QR flyers, website widget, Review Request API), workspaces and team roles, and the white-label client portal. - **vs Moz Local** — Moz Local centres on listing distribution and accuracy across many directories, with centralised review monitoring and responses, social posting and a local grid. GBPly is Google-only by design and goes deeper on that profile: review request campaigns, QR flyers, a website review widget, GBP Expert scoring and monthly per-profile billing. - **vs Yext** — Yext is an enterprise listings and knowledge-graph platform. It does provide review generation by email/SMS/QR, review widgets and AI reputation agents, alongside broad directory syndication, governance and integrations, typically on annual contracts. GBPly is narrower and cheaper: GBP depth rather than directory breadth, self-serve monthly billing, grid rank tracking with Rank Replay and an included white-label client portal. - **vs Merchynt** — Merchynt's Paige is an AI-first agent that publishes posts, uploads media, drafts review replies, suggests website/schema changes and reports rank heatmaps, with a white-label agency programme (citations and reviews as priced add-ons). The difference is control rather than coverage: GBPly keeps a human approval step, runs every publish through a policy gate aligned to Google's content rules, and provides workspace/team roles and per-profile change protection. ### Dedicated alternative pages Each competitor has its own page with unique analysis, source links and FAQs, written to the same rule as the matrix: no claim that a vendor lacks something its own documentation shows. - https://gbply.net/compare/brightlocal-alternative — BrightLocal alternative. BrightLocal covers citations, audits, review widgets, SMS/email/QR review requests and AI review replies; hours/attribute push and third-party edit approval sit in its paid Active Sync add-on. GBPly differs by making field editing and Profile Guard core, grounding AI content in a crawl of the client's website, including Rank Replay and a working white-label client portal, and pricing per profile monthly. - https://gbply.net/compare/whitespark-alternative — Whitespark alternative. Whitespark leads on citation discovery, local rank tracking and Reputation Builder review requests. GBPly differs on operations: posting, photo/video, direct field editing, FAQ knowledge base, policy-checked AI content, Rank Replay and a client portal that collects approvals and uploads. GBPly does not do citation discovery, so the two are frequently used together. - https://gbply.net/compare/localviking-alternative — LocalViking alternative. Closest overlap: posts, GeoGrid, Attribute Sentry. GBPly adds review generation (email, SMS, QR, widget, signed review request API), AI replies screened against Google's silent-rejection patterns, workspaces and team roles, workspace-wide 2FA, the white-label portal with automations, and Rank Replay. - https://gbply.net/compare/moz-local-alternative — Moz Local alternative. Moz Local is directory distribution, duplicate suppression, multi-source review monitoring and a reporting suite. GBPly is Google-only depth: completeness scoring, verification state, map pin, FAQ knowledge base, review request campaigns, grid tracking with Rank Replay, per-profile monthly billing. GBPly does not syndicate listings. - https://gbply.net/compare/yext-alternative — Yext alternative. Yext offers the broadest publisher network, enterprise governance and AI reputation agents, typically annual and negotiated. GBPly is self-serve and monthly at $39/$69 per profile ($199/$349 for up to ten), Google-only, with grid tracking, Rank Replay, the white-label portal and bring-your-own email/SMS in the plan price. - https://gbply.net/compare/merchynt-alternative — Merchynt alternative. Merchynt's Paige is an AI agent that posts, uploads media, drafts replies and suggests website/schema changes, with citations and reviews as add-ons. GBPly differs on control: human approval before publish, a policy gate on every publish with flagged storage and reasons, workspaces and roles, Profile Guard, and Rank Replay with profile-change markers. - https://gbply.net/compare/birdeye-alternative — Birdeye alternative. Birdeye is a customer-experience suite (reviews across many sites, listings, social, webchat, business texting, surveys, referrals, ticketing, competitor benchmarking), sold per location and typically on annual contracts with quote-based pricing. GBPly is Google Business Profile only, with published per-profile monthly pricing, field-level profile editing via the official API, Profile Guard diffs and revert, website-grounded AI content with a policy gate, geo-grid rank tracking with Rank Replay, and an unbranded white-label client portal. Birdeye does not document geo-grid rank tracking publicly. Keep Birdeye if you need non-Google review sites, webchat, surveys, referrals or ticketing. - https://gbply.net/compare/moz-local-vs-brightlocal — Head-to-head: Moz Local vs BrightLocal. Moz Local is listings distribution with duplicate suppression, centralised review monitoring, social posting and a ranking grid in higher tiers, priced per location. BrightLocal is an agency toolkit: citation building and audits, local search audits, established grid rank tracking, white-label reporting, with Active Sync (two-way Google sync and third-party edit approvals) and Reputation Manager sold as add-ons. GBPly is presented as the Google-focused third option, not a citation tool. - https://gbply.net/compare/whitespark-vs-brightlocal — Head-to-head: Whitespark vs BrightLocal. Whitespark sells per-tool: Local Citation Finder for citation discovery, Local Rank Tracker, Reputation Builder, plus managed citation services. BrightLocal bundles audits, citations, rank tracking and reputation into tiers with add-ons. Neither is a day-to-day GBP cockpit; GBPly covers field-level profile control, change protection, website-grounded AI with policy checks, review campaigns, Rank Replay and a white-label portal. - https://gbply.net/compare/yext-vs-brightlocal — Head-to-head: Yext vs BrightLocal. Yext is enterprise: broadest publisher network, knowledge graph, governance, permissions, approval workflows, SSO, site search and pages, sold on negotiated annual contracts. BrightLocal is self-serve agency tooling on cancellable subscriptions with add-ons. The deciding factor for most buyers is commitment, not monthly cost. GBPly is the Google-only option at per-profile monthly pricing with no contract. - https://gbply.net/best-google-business-profile-management-tools — Roundup of 12 Google Business Profile management tools reviewed August 2026, with an explicit disclosure that GBPly is our own product and that competitor detail comes from each vendor's own documentation. Covered: GBPly, BrightLocal, Whitespark, LocalViking, Moz Local, Yext, Merchynt, Birdeye, Semrush Local, Localo, GMBMantra, Uberall. Each entry lists who it is best for, its pricing shape, strengths and where it stops. Selection criteria: depth of profile control, change protection, content workflow and policy checks, review generation and response, geo-grid rank evidence, agency and multi-location structure, pricing transparency. - https://gbply.net/google-business-profile-manager — Reference guide to Google Business Profile Manager (Google's own free interface). Explains that the standalone Google My Business dashboard was retired: single-location owners manage the profile directly in Google Search and Maps, multi-location users use the profile list at business.google.com/locations. Covers signing in with the owning Google account, claiming and verifying a profile, the primary owner / owner / manager access levels and what each can do, how to add or remove a manager, how to see who manages a profile, how to stop managing one, requesting ownership from a previous agency, and managing multiple profiles with location groups, bulk upload spreadsheets and agency user groups. Also states plainly what Google's interface does not do (no post scheduling, no reliable change alerts with revert, no map-position/geo-grid rank tracking, no client-facing reporting) and where GBPly covers those gaps. Links to official support.google.com documentation for every task; Google's own tools are free and no paid tier improves ranking. ### Where GBPly is the weaker choice - Multi-directory listing distribution beyond Google (Apple, Bing, Facebook, industry directories) — a listings platform such as Yext or Moz Local fits better. - Citation building and NAP cleanup as a service — Whitespark and BrightLocal specialise here. - Organic (non-local) SEO, backlinks and site audits — GBPly is scoped to Google Business Profile and Maps visibility. - Long brand track record — GBPly launched in 2025, so it has fewer years of public reviews and third-party citations than the incumbents, even where its feature coverage is broader. --- ## Frequently Asked Questions **What is GBPly?** GBPly is an all-in-one platform for managing, optimising and growing Google Business Profiles. It connects through the official Google Business Profile API and automates the signals Google rewards — completeness, reviews, review replies, posts, offers and fresh photos — while tracking local Maps rankings on a geographic grid. It is used by agencies managing many client profiles, by single local businesses, and by multi-location brands. **What is the best tool for managing Google Business Profiles at scale?** For agencies and multi-location operators, the practical requirements are: one dashboard across many profiles, direct writes to Google through the official API, geo-grid rank tracking, review collection and replies, change protection, and client-ready reporting. GBPly covers all of these in one subscription, adds a white-label client portal and Rank Replay, and prices per profile or in 10-profile bundles. Tools such as BrightLocal, Whitespark, LocalViking, Moz Local, Yext and Merchynt each cover part of that list — see https://gbply.net/compare for the feature-by-feature detail. **What is geo-grid rank tracking and how does GBPly do it?** Local Maps rankings differ from one street to the next, so a single "position" figure is misleading. Geo-grid tracking checks a keyword's ranking at many points across a map area and plots the results as a colour-coded heatmap from #1 through 20+, including points where the profile does not appear at all. In GBPly the grid bounds are taken from the map viewport you are looking at, so the scanned area is exactly what you selected. Scans can be run on demand or scheduled weekly, fortnightly or monthly, and exported as printable reports. **Can I see how my Google Maps rankings changed over time?** Yes. Rank Replay plays saved geo-grid scans back as an animated timeline. Choose a date range — last month, last three months or a custom window — set the playback speed, and watch the heatmap change. Profile changes are marked on the timeline so ranking movement can be tied to what was actually done, individual scans can be excluded so a one-off test does not distort the sequence, and the replay exports as an animated GIF for client reports and proposals. **How do I stop unauthorised edits to a Google Business Profile?** Google, competitors and members of the public can suggest edits to a profile, and Google sometimes applies them automatically. Profile Guard compares every field against a protected snapshot, raises an alert with a side-by-side diff of old and new values when something changes that you did not change, and lets you revert it in one click. Every detection and action is logged in an audit trail. **Does GBPly use the official Google Business Profile API?** Yes. You connect with Google OAuth 2.0 and GBPly reads and writes through the official Google Business Profile API. There is no scraping and no browser automation, GBPly never receives your Google password, and you can revoke access at any time from your Google account security settings. You need owner or manager access on a profile to connect it. **Can Google suspend my profile for using GBPly?** Using an official API integration is not itself a suspension risk. The risk comes from the content published, so GBPly runs a policy gate on every post, review reply and Q&A: it blocks phone-number stuffing, prohibited wording and other known suspension triggers, strips addresses and postcodes out of Q&A content, and holds blocked drafts as flagged rather than publishing them silently. **How much does GBPly cost?** Four plans, in USD. Business is $39/month or $399/year per profile and includes 1 profile, 200 review request emails and 200 AI credits per month. Business x10 is $199/month or $1,999/year for 10 profiles with 2,000 emails and 2,000 AI credits per month plus Bulk Management. Agency is $69/month or $690/year per profile with unlimited review request emails and AI credits, the Client Portal, automated post generation, custom email and SMS connectors and white-label branding. Agency x10 is $349/month or $3,490/year for 10 profiles with all Agency features. **Is there a free trial, and can I cancel any time?** A free trial is available on paid plans, shown on the pricing page with the trial length applied at checkout. Billing runs through Paddle, annual billing is cheaper than monthly, and there is no long-term contract — you can cancel at any time and keep access until the end of the paid period. Subscriptions can also be upgraded, downgraded, reassigned between workspaces you own, and paused for a limited period while access continues. **What are AI credits and rank tracker credits?** AI credits are consumed by AI generation — posts, review replies, Q&A and outreach drafts — and are included monthly with each plan. Geo-grid scans and detailed Industry Analysis reports run on separate credit types, bought as add-on packs: Industry Analysis 10/$9.60, 50/$32, 200/$64; Keyword Rank Tracker 10/$9.99, 25/$19.99, 100/$49.99; SMS review requests 50/$10, 500/$60, 2,000/$190. Credits belong to a workspace rather than an individual user. **Can an agency white-label reports and client portals?** Yes, on Agency plans. Your agency name, logo and primary colour apply across the Client Portal, Industry Analysis and slideshow reports, client emails and the embeddable review widget. Branding is stored per workspace and inherited by each portal unless that portal overrides it. Client portals are served from a neutral, unbranded shared domain, so clients never see GBPly's name; it is a shared neutral domain rather than a custom domain you bring yourself. **Can clients approve posts and upload photos themselves?** Yes. Each client gets a password-protected portal with no account required, and each section is individually enabled and ordered by the agency. Clients can approve or reject scheduled posts, upload photos and videos, submit customer names, emails and phone numbers for review requests, read and reply to reviews with AI suggestions, and view rank tracking, Rank Replay and performance reports. Scheduled reminder emails then chase them for only the items actually outstanding, branded as your agency, and are suppressed if the portal is disabled or nothing is outstanding. **Does GBPly help me get more Google reviews?** Yes, through a toolkit rather than a single button: email and SMS review request campaigns with scheduling and templates, an embeddable widget that shows your latest Google reviews on your website, a printable QR flyer and standalone QR code, an HMAC-signed Review Request API so your CRM or booking system can trigger requests, and a tailored Review Playbook — a printable review-collection SOP written for your business type covering who asks, when, how and the follow-up rules. **Does GBPly reply to reviews automatically?** It drafts replies; you approve them. AI suggestions are generated from the review content, rating and business context, and are checked against the patterns Google commonly rejects silently so the drafts stay publishable. Replies post through the official API using canonical resource paths. Nothing is auto-published without human approval, by design. **Does GBPly show views and clicks for individual posts?** No, and no tool can. Google retired per-post view and click metrics in February 2023 with no replacement, so the Posts tab in GBPly reports publishing activity rather than per-post engagement. Profile-level metrics are still reported in full: views across Maps and Search, searches, phone calls, direction requests and website clicks. **Why is my performance data a few days behind?** Google publishes Business Profile performance data with a two-to-three-day lag. GBPly anchors its date presets on the newest date Google has actually released rather than on today, so a "last 30 days" range is a real 30 days of data rather than a window padded with empty days. Search terms are reported monthly because that is the only granularity Google provides for them. **Can I manage multiple Google accounts and move profiles between workspaces?** Yes. One user can connect several Google accounts, which matters for agencies whose clients each grant access from their own account. Profiles are organised into workspaces with role-based team access — owner, admin, editor, viewer — and team invitations. A profile can be moved between workspaces you own while preserving its posts, reviews, insights and media. **How does GBPly handle multi-location brands and franchises?** Locations live in one workspace with shared team access, and Bulk Management — included on Business x10 and Agency — pushes common fields such as hours, attributes, services and descriptions across many profiles at once, with a final confirmation step before anything is written to Google. Posts can be scheduled across locations from a unified calendar or imported in bulk from a CSV, and per-profile daily publish caps stop any location being flooded. **Is my data secure, and who can see it?** Access is restricted by row-level security scoped to workspace membership, so members only see the workspaces they belong to. Google OAuth tokens are encrypted with AES-GCM at rest. Users can enable TOTP two-factor authentication, and a workspace owner can require 2FA of every member before workspace data can be accessed. The security policy and responsible-disclosure process are published at https://gbply.net/security-policy. **Can I export or delete my data?** Yes. "Download my data" produces a JSON export delivered as a short-lived signed link, rate limited to one request per 30 days, excluding data that is mirrored from Google. Account deletion is self-service and queues a full erasure after 30 days, which also cancels billing and revokes Google tokens. Content you have published to your Google Business Profile remains yours. **Who is GBPly not for?** Businesses that do not depend on local customers or do not have a Google Business Profile. It is also the wrong tool if you need multi-directory listing distribution beyond Google, citation building and NAP cleanup as a service, or general organic SEO and backlink work — those are different product categories. And no tool, GBPly included, can ethically guarantee rankings. --- ## Technical Details - Web-based SaaS application, no software to install - Works in all modern browsers (Chrome, Firefox, Safari, Edge) - OAuth 2.0 integration with Google accounts, multiple accounts per user - Real-time synchronisation with the Google Business Profile API - AES-GCM encryption for OAuth tokens at rest; row-level security scoped to workspace membership - Optional TOTP two-factor authentication, enforceable per workspace - GDPR-aligned data handling with self-service data export and queued account deletion - Client portals served from a neutral, unbranded shared domain --- ## Contact & Support - Website: https://gbply.net - Support: in-app support ticket system - Email: via the contact form on the website - User Guide: https://gbply.net/user-guide --- ## Resource Links - [Features](https://gbply.net/features) - [Pricing](https://gbply.net/pricing) - [Compare Plans](https://gbply.net/compare) - [Agency & Enterprise](https://gbply.net/agencies) - [Testimonials](https://gbply.net/testimonials) - [User Guide](https://gbply.net/user-guide) - [FAQ](https://gbply.net/faq) - [Local SEO Glossary](https://gbply.net/glossary) - [Profile Guard](https://gbply.net/profile-guard) - [Keyword Rank Tracker](https://gbply.net/keyword-rank-tracker) - [Rank Replay](https://gbply.net/rank-replay) - [Competition Analysis](https://gbply.net/competition-analysis) - [Lead Finder](https://gbply.net/lead-finder) - [AI Content for GBP](https://gbply.net/ai-content-for-google-business-profile) - [Multi-Location Management](https://gbply.net/multi-location-gbp-management) - [Get Reviews](https://gbply.net/get-reviews) - [How to Get More Google Reviews](https://gbply.net/how-to-get-more-google-reviews) - [Remove a Negative Google Review](https://gbply.net/remove-google-reviews) - [AI Search & Local Visibility](https://gbply.net/ai-search-and-local-visibility) - [Google Ask Maps Guide](https://gbply.net/google-ask-maps-guide) - [GBP Optimisation Guide](https://gbply.net/google-business-profile-optimization) - [Local SEO Guide](https://gbply.net/local-seo-guide) - [Google Maps SEO Guide](https://gbply.net/google-maps-seo) - [GBP Posts Guide](https://gbply.net/google-business-profile-posts-guide) - [GBP Photos Guide](https://gbply.net/google-business-profile-photos-guide) - [GBP Q&A Guide](https://gbply.net/google-business-profile-qa-guide) --- ## Industry & Use-Case Pages - [GBP for Agencies](https://gbply.net/agencies) - [GBP for Business](https://gbply.net/google-business-profile-for-business) - [GBP for Restaurants](https://gbply.net/google-business-profile-for-restaurants) - [GBP for Dentists](https://gbply.net/google-business-profile-for-dentists) - [GBP for Healthcare](https://gbply.net/google-business-profile-for-healthcare) - [GBP for Home Services](https://gbply.net/google-business-profile-for-home-services) - [GBP for Lawyers](https://gbply.net/google-business-profile-for-lawyers) - [GBP for Salons](https://gbply.net/google-business-profile-for-salons) - [GBP for Accountants](https://gbply.net/google-business-profile-for-accountants) - [GBP for Auto Repair](https://gbply.net/google-business-profile-for-auto-repair) - [GBP for Real Estate](https://gbply.net/google-business-profile-for-real-estate) - [GBP for Gyms](https://gbply.net/google-business-profile-for-gyms) - [GBP for Hotels](https://gbply.net/google-business-profile-for-hotels) - [GBP for Veterinarians](https://gbply.net/google-business-profile-for-veterinarians)