Terms of Service

These Terms of Service govern your access to and use of GBPly, including our website, application, connected features, review tools, messaging tools, reporting, automation, and related services (together, the Service).

The Service is provided by 3local Ltd, a company registered in England and Wales with company number 16598862 and registered office at 232 Stamford Street Central, Ashton-Under-Lyne, United Kingdom, OL6 7NQ (we, us, our).

By creating an account, accessing a workspace, connecting a third-party account, purchasing a subscription or SMS credits, or otherwise using the Service, you agree to these Terms. If you do not agree, you must not use the Service.

The Service is intended for businesses, business owners, agencies, employees, contractors, and other professional users who are authorised to manage the relevant business information, customer communications, and connected third-party accounts.

If you use the Service on behalf of a company, client, or organisation, you confirm that you have authority to bind that party to these Terms and that you will ensure your users comply with them.

You are responsible for keeping login credentials secure, restricting access to authorised users only, and maintaining accurate account, billing, and workspace information.

You are responsible for all activity that occurs under your account or workspace, including activity by invited team members, administrators, editors, viewers, or any person you permit to use the Service through your credentials or workspace.

You must notify us promptly if you become aware of unauthorised access, misuse, or a security incident affecting your account or workspace.

The Service may allow you to connect Google accounts and access Google Business Profile-related data and functionality. You may only connect accounts and profiles you are lawfully authorised to access and manage.

You instruct us to access, process, display, and act on relevant third-party data as necessary to provide the Service, including business profile details, reviews, posts, media, insights, and associated account metadata.

Your use of connected third-party services remains subject to the applicable third-party terms, conditions, and policies. We are not responsible for third-party platforms, their availability, their policies, or changes they make to their APIs, products, or rules.

You remain solely responsible for verifying that any content, edits, replies, offers, or updates published through the Service comply with Google requirements, applicable advertising rules, consumer law, privacy law, and any sector-specific rules that apply to your business.

You must use the Service lawfully, fairly, and responsibly. You must not use it to submit or publish unlawful, misleading, defamatory, infringing, abusive, fraudulent, or deceptive material, or to send communications without a valid legal basis or required consent.

You must not use the Service to buy, fabricate, gate, suppress, misrepresent, or improperly incentivise reviews; impersonate any person; mislead consumers; violate anti-spam or electronic marketing laws; scrape or reverse engineer the Service; interfere with its security; or use it in a way that could damage our systems, reputation, or legal position.

We may investigate suspected misuse and may suspend, restrict, or terminate access where we reasonably believe these Terms, the law, or third-party platform rules have been breached.

Certain features require a paid subscription or one-off purchases such as SMS credit packs. Pricing, billing intervals, included usage, and feature limits are presented at the point of purchase or within the Service.

Subscriptions renew automatically at the end of each billing period unless cancelled before the renewal date. One-off SMS credit purchases are non-subscription transactions and are consumed as messages are sent through the Service.

Our payments and subscription infrastructure is provided through Paddle, which acts as merchant of record, billing provider, payment processor, tax handler, and customer portal provider for relevant transactions. Your purchase is therefore also subject to the Paddle Buyer Terms and the Paddle Refund Policy.

You authorise Paddle to charge the payment method used for your order, renewals, usage-based or one-off charges, and any applicable taxes or fees.

We may change pricing, plans, included features, or usage allowances from time to time. Unless a different timing is stated, changes will apply prospectively from the next renewal or future purchase.

You may request a full refund within 14 days of the original transaction date. This 14-day refund window applies to one-off purchases (including SMS credit packs) and to the first payment of a new subscription.

To request a refund, use the "View receipt" or "Manage subscription" link in your Paddle confirmation email, or visit paddle.net and select "Request refund". Approved refunds are returned to the original payment method.

You can cancel any subscription at any time from the billing area of the Service or via the Paddle customer portal. Cancellation stops future renewals; the subscription remains active until the end of the current billing period. Refunds for completed transactions are handled in line with the Paddle Refund Policy, which also sets out additional statutory withdrawal rights available to consumers in certain countries.

If you use email or SMS features, you are solely responsible for the recipients you contact, the legality of your messages, the content you send, and ensuring you have all necessary permissions, notices, and lawful bases required under applicable law.

Delivery times, deliverability, routing, filtering, and message success depend on third-party providers, recipient networks, devices, platform rules, and other factors outside our control. We do not guarantee delivery, inbox placement, receipt, or engagement.

The Service may provide AI-assisted suggestions for content, replies, summaries, classifications, or recommendations. These outputs are generated automatically based on available inputs and may be inaccurate, incomplete, outdated, biased, or unsuitable for your business, sector, or jurisdiction.

AI outputs are provided for convenience only and do not constitute legal, regulatory, financial, marketing, or professional advice. You are solely responsible for reviewing, editing, approving, and validating all outputs before use, publication, or sending.

You are solely responsible for all content published to your Google Business Profile or any other third-party platform through the Service, whether that content was AI-generated, manually created, or a combination of both. AI-generated content may contain inaccuracies, incorrect details, inappropriate formatting, or material that does not comply with third-party platform policies. You must carefully review and, where necessary, edit all AI-generated content before publishing.

We do not guarantee that AI-generated content complies with Google's content policies or the policies of any other third-party platform. It is your responsibility to familiarise yourself with and comply with the applicable policies, including the Google Business Profile content policy and the Google Maps user contributed content policy. We strongly recommend that you do not publish any content — AI-generated or otherwise — without first reviewing it for accuracy, relevance, and compliance with these policies.

The Service includes an automated AI chat assistant available on our public site and inside the application. The chat assistant is an automated tool that uses artificial intelligence and may produce inaccurate, incomplete, outdated, or misleading answers, including about pricing, features, refunds, billing, availability, eligibility, timelines, technical behaviour, third-party platforms, or our policies.

No statement, answer, suggestion, summary, quote, or commitment made by the chat assistant constitutes a binding offer, contract, price quote, refund commitment, discount, warranty, service-level promise, or any other legally binding representation by 3local Ltd. Only (a) the published Pricing page, (b) these Terms, (c) the Privacy Policy, and (d) written communications from a human member of the 3local Ltd team (for example via the in-app support ticket system or email from a @gbpoptimiser.com or @3local.com address) are authoritative. If a chat assistant answer conflicts with the Terms, the Pricing page, or a human-confirmed communication, the latter prevails.

The chat assistant cannot create accounts, modify subscriptions, issue refunds, change billing, alter your data, or take any binding action on your behalf. Any such action requires a verified human-initiated workflow inside the Service or written confirmation from our team.

Conversations with the chat assistant may be logged, retained, and reviewed by our staff and automated systems to operate, secure, debug, improve, and monitor the Service, to investigate suspected abuse, and to refine future responses. Please do not share passwords, payment card details, government identifiers, or other sensitive personal information in chat.

We may rate-limit, suspend, or block access to the chat assistant where we reasonably suspect misuse, abuse, automated scraping, prompt-injection attempts, attempts to extract confidential information, or excessive use that affects Service availability for others.

This section sits alongside Section 9 (AI-assisted features) and Section 14 (Limitation of liability), which continue to apply to chat assistant outputs.

You retain ownership of the content, data, media, prompts, business information, customer lists, and other materials you submit to the Service or connect from third-party systems (User Content). You grant us a non-exclusive, worldwide, royalty-free licence to host, copy, process, transmit, display, adapt, and use User Content as necessary to operate, secure, maintain, and improve the Service and fulfil your instructions.

We and our licensors own all rights in the Service itself, including our software, workflows, interfaces, branding, documentation, design, and underlying intellectual property, except for your User Content and third-party materials owned by their respective rights holders.

You must not copy, resell, sublicense, modify, reverse engineer, decompile, or create derivative works from the Service except to the limited extent the law expressly permits.

We may update, improve, modify, suspend, or discontinue any part of the Service at any time, including features, integrations, automations, APIs, limits, and support arrangements. We will use reasonable discretion but do not guarantee uninterrupted availability.

We may suspend or terminate your access immediately where reasonably necessary for security, legal compliance, non-payment, misuse, third-party platform restrictions, or suspected breach of these Terms.

You may stop using the Service at any time. Termination or suspension does not affect rights, liabilities, or payment obligations accrued before the effective date of termination.

To the fullest extent permitted by law, the Service is provided on an as is and as available basis. We do not warrant that the Service will be uninterrupted, error-free, secure, accurate, compatible with all systems, or suitable for your particular business objectives.

We disclaim all implied warranties, conditions, and representations, including merchantability, satisfactory quality, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing or usage of trade.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot lawfully be excluded or limited.

Subject to the sentence above, we will not be liable for any indirect, incidental, special, exemplary, punitive, or consequential loss, or for any loss of profits, revenue, business, contracts, customers, goodwill, data, reputation, savings, or opportunity, whether in contract, tort (including negligence), breach of statutory duty, or otherwise.

Subject to the first sentence of this section, our total aggregate liability arising out of or in connection with the Service and these Terms will not exceed the total amount paid by you to us for the Service in the 12 months immediately preceding the event giving rise to the claim, or £100 if greater.

You acknowledge that the Service depends on third-party platforms, internet connectivity, customer actions, and external providers, and we are not liable for failures, suspension, data issues, content rejection, billing issues, or enforcement action caused by those external systems.

Without limiting the foregoing, we are not liable for any suspension, restriction, removal, penalty, or other enforcement action imposed by Google or any other third-party platform as a result of content you publish through the Service, whether that content was AI-generated, manually created, or a combination of both. This includes but is not limited to posting restrictions, profile suspensions, content removal, account-level enforcement actions, loss of visibility, or reduced ranking. We are not liable for any loss of business, revenue, customers, reputation, or opportunity arising from such enforcement actions.

You will indemnify and keep indemnified 3local Ltd, its directors, officers, employees, and contractors against losses, liabilities, costs, claims, damages, expenses, and reasonable legal fees arising from or relating to your User Content, your use of the Service, your connected accounts, your communications with customers, content you publish to third-party platforms through the Service (including any resulting enforcement actions, suspensions, or penalties imposed by those platforms), or your breach of these Terms or applicable law.

We may update these Terms from time to time by posting an updated version on this site. Continued use of the Service after the updated Terms take effect constitutes acceptance of the revised Terms.

If any provision is held invalid or unenforceable, the remaining provisions will remain in full force. Our failure to enforce any provision is not a waiver of that provision or any other right.

These Terms are governed by the laws of England and Wales. The courts of England and Wales will have exclusive jurisdiction over any dispute or claim arising out of or in connection with these Terms or the Service, unless mandatory law requires otherwise.

We operate an affiliate program through Tolt for partners who promote GBPly. Participation in the affiliate program, including commissions, payout terms, prohibited promotional methods, and termination, is governed by our separate Affiliate Program Terms. The affiliate program is invite-only and does not affect your rights or obligations as a customer under these Terms.

We take the security of the Service seriously and welcome reports from the security community. If you believe you have found a security vulnerability affecting the Service, please review our Vulnerability Disclosure Policy for scope, reporting instructions, response timelines, and the safe-harbor commitments we make to good-faith researchers.

Machine-readable security contact information is published at /.well-known/security.txt in accordance with RFC 9116. Please do not test third-party systems integrated with the Service; report vulnerabilities affecting those systems to the relevant provider.

If you have questions about these Terms, you can contact us at support@mail.gbply.net or write to 3local Ltd at Lynch Lane Offices, 79 Lynch Ln, Weymouth DT4 9DN.