Google Business Profile Photos: The Complete Guide
Photos are an important part of how customers evaluate a Google Business Profile. Google reports that businesses adding photos to their profile see more requests for directions and more click-throughs to their website. Here's how to get it right.
Why Photos Matter
more requests for directions for businesses that add photos to their profile
Google-confirmed — Google Business Profile Help
more click-throughs to their website for businesses that add photos
Google-confirmed — Google Business Profile Help
the photo cadence we recommend so the profile stays current and reflects the business as it is today
GBPly recommendation
Photo Categories You Should Cover
Google organises GBP photos into categories. Cover each one for a complete, professional profile.
Cover Photo
The first image people see. Choose a high-quality photo that represents your business at its best. Recommended: 1024×576 pixels (16:9 ratio).
Logo
Your business logo, displayed as a circular thumbnail. Use a square image with your logo centred. Recommended: 720×720 pixels.
Exterior Photos
Help customers recognise your location. Shoot from multiple angles, in daylight, showing signage and the entrance clearly.
Interior Photos
Show what customers can expect inside. Capture the ambience, décor, seating areas, and any unique features of your space.
Team Photos
Put faces to your business. Staff photos build trust and make your business feel approachable. Show your team in action, not just posed headshots.
Product / Service Photos
Show what you sell or deliver. Restaurants should show food, salons should show finished styles, tradespeople should show completed work.
Photo Best Practices
Photos and AI-Powered Search
Google's AI search experiences, including Ask Maps, are increasingly visual. Google says Maps analyses information about places, which includes the photos on a profile, and answers can be presented visually.
Maps is a visual product, and current, representative photos help customers understand what a business actually offers. Google also includes photos throughout its Maps experiences. We recommend maintaining strong visual coverage on that basis — not because photo volume determines whether you appear in an AI-generated recommendation, which Google has not published.
Photo Mistakes to Avoid
Using stock photos
Stock images misrepresent your business and add nothing customers can't find elsewhere. Real photos of your premises, team and work are far more useful and more convincing.
Low-resolution or blurry images
Poor quality photos damage credibility. Every photo should be sharp, well-lit, and professional-looking — even if taken on a phone.
Uploading once and forgetting
A profile with photos from 3 years ago signals neglect. Google's own guidance asks businesses to keep photos current, and recent photos give customers an accurate picture of your business today.
Ignoring video
Google supports short videos on GBP. A 30-second video tour or product showcase can help customers understand the space, product or service more clearly than a static image alone.
Manage Photos with GBPly
Our built-in media manager makes it easy to upload, schedule, and organise your GBP photos.
Last reviewed August 2026
Start Optimising Your GBP Photos Today
Upload, schedule, and manage your Google Business Profile photos and videos from one platform. Included with every GBPly plan.
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