The Complete Guide to Google Business Profile Posts
Google Posts are one of the most underused features on GBP. Learn how to create posts that showcase your offers, events and updates to customers who find you on Search and Maps.
Why Google Business Profile Posts Matter
Google Business Profile posts appear directly on your business listing in Google Search and Maps. They're free, they're visible to anyone who finds your profile, and Google says your latest updates help customers decide to visit your business. Google doesn't list posting as a ranking factor; treat posts as a way to inform and convert customers, not a ranking lever.
Despite this, most businesses either never post or post so infrequently that the feature provides no benefit. A steady weekly cadence keeps your offers, events and updates current for customers who check your profile.
Posts also give you a unique opportunity to control your narrative. While you can't control what reviewers say, you can use posts to showcase your best work, promote offers, and share your expertise — right where potential customers are making decisions.
Google Business Profile post views (new for 2026)
In September 2026 Google brought back per-post reporting. Open your Business Profile, select Posts, and each post card shows how many times it was viewed. The count covers the last 18 months, includes updates, offers and events, and combines views from Search and Maps. Google is rolling it out gradually, so it may not appear on every profile yet.
A view count tells you which posts get seen. It does not prove extra profile visitors, new customers or better rankings, and it shows views only — not clicks. It is not yet available through Google's API, so tools that connect to your profile, including GBPly, cannot pull it in.
Google's announcement: Track your Google Post viewsthe posting cadence we recommend to keep a profile current
GBPly recommendation
posts with a photo give people more reason to stop and read
GBPly recommendation
posts appear on your profile at the moment someone is deciding
Google-confirmed
posting to your Business Profile is free
Google-confirmed
Types of Google Business Profile Posts
Google offers three main post types, each suited to different marketing goals.
What's New (Updates)
Share business news, announcements, or general updates. These are the most versatile post type and ideal for keeping your profile active. Examples: new team members, seasonal menu changes, product launches, or community involvement.
Offers
Promote discounts, deals, and special promotions with a clear start and end date. Google highlights these with an 'Offer' label, making them stand out. Include a coupon code or redemption link to track conversions.
Events
Promote upcoming events with a title, date, time, and description. Perfect for workshops, open days, webinars, or seasonal celebrations. Events stay visible until the end date passes.
GBP Post Best Practices
Always Include an Image
Google's own posting guidance recommends adding a photo or video to every post, and a strong image is what makes a post stand out in your profile. Use high-quality, relevant photos — not stock images. Around 1200×900 pixels (4:3) is a practical working size. Avoid text-heavy graphics that are hard to read on mobile.
Write Compelling Copy
Keep copy short and useful, with the key detail in the first line. Use a conversational tone that matches your brand, and write naturally about what you offer.
Post Consistently
We recommend posting at least once a week (our editorial guidance, not a Google rule). Set a schedule and stick to it: a steady cadence is easier to keep up than occasional bursts, and it keeps fresh information in front of customers.
Use Strong Calls-to-Action
A clear button (Learn More, Book, Order Online, Call Now or Sign Up) gives customers a next step. Add tracking parameters to the link to measure website visits; not every action can be traced back to a single post.
Track What Works
Use the per-post view counts in Google's own dashboard to see which posts get seen, alongside profile-level calls, direction requests and website clicks, and tagged links for website traffic. Seasonal tips, behind-the-scenes content and special offers are typically the easiest content to keep up.
Schedule Posts in Advance
Batch-create and schedule posts for the week or month ahead. This ensures consistency without daily effort. Google's own interface now supports scheduled and recurring posts, and tools like GBPly add approval, policy checks and a shared calendar.
10 Post Content Ideas for Any Business
Not sure what to post? Here are proven content ideas that work across every industry.
Behind-the-scenes looks at your team or process
Customer success stories and testimonials (with permission)
Seasonal tips and advice related to your industry
New product or service announcements
Special offers and limited-time promotions
Community involvement and local events
Industry news and expert commentary
Before-and-after project showcases
Staff spotlights and team introductions
FAQ answers that address common customer questions
Common GBP Posting Mistakes
Posting once and then forgetting about it for months
Using only text posts without images (dramatically lower engagement)
Writing walls of text — keep it concise and scannable
Ignoring post analytics and never learning what your audience responds to
Using irrelevant stock photos instead of real business imagery
Not including a call-to-action button on every post
Posting the same content repeatedly without variation
How GBPly Makes Posting Effortless
Creating and managing posts manually is time-consuming. GBPly automates the entire workflow so you can maintain a consistent posting schedule without the daily effort.
AI Content Wizard generates tailored posts based on your specific business and website
Schedule posts days, weeks, or months in advance
Support for all post types: Updates, Offers, and Events
Add images, CTAs, coupon codes, and event details
Publishing activity reporting shows what was published and when, alongside profile-level views, calls, direction requests and website clicks
Generate entire content plans with AI — a month of posts in minutes
Multi-profile posting for agencies managing multiple businesses
Google posts FAQ
Do Google Business Profile posts help rankings?
Can you see how many views a Google post gets?
How often should I post on Google Business Profile?
Can Google schedule Business Profile posts?
How long do Google posts stay visible?
Last reviewed October 2026
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