The Complete Guide to Google Business Profile Posts
Google Posts are one of the most underused features on GBP. Learn how to create posts that boost your visibility, engage customers, and drive real business results.
Why Google Business Profile Posts Matter
Google Business Profile posts appear directly on your business listing in Google Search and Maps. They're free, they're visible to anyone who finds your profile, and they signal to Google that your business is active and engaged.
Despite this, most businesses either never post or post so infrequently that the feature provides no benefit. Businesses that post weekly see significantly more profile views, customer actions, and search impressions than those that don't.
Posts also give you a unique opportunity to control your narrative. While you can't control what reviewers say, you can use posts to showcase your best work, promote offers, and share your expertise — right where potential customers are making decisions.
the posting cadence we recommend to keep a profile current
GBPly recommendation
posts with a photo give people more reason to stop and read
GBPly recommendation
posts appear on your profile at the moment someone is deciding
Google-confirmed
posting to your Business Profile is free
Google-confirmed
Types of Google Business Profile Posts
Google offers three main post types, each suited to different marketing goals.
What's New (Updates)
Share business news, announcements, or general updates. These are the most versatile post type and ideal for keeping your profile active. Examples: new team members, seasonal menu changes, product launches, or community involvement.
Offers
Promote discounts, deals, and special promotions with a clear start and end date. Google highlights these with an 'Offer' label, making them stand out. Include a coupon code or redemption link to track conversions.
Events
Promote upcoming events with a title, date, time, and description. Perfect for workshops, open days, webinars, or seasonal celebrations. Events stay visible until the end date passes.
GBP Post Best Practices
Always Include an Image
Google's own posting guidance recommends adding a photo or video to every post, and a strong image is what makes a post stand out in your profile. Use high-quality, relevant photos — not stock images. The ideal size is 1200×900 pixels (4:3 ratio). Avoid text-heavy graphics that are hard to read on mobile.
Write Compelling Copy
Keep posts between 150–300 words. Lead with the most important information. Use a conversational tone that matches your brand. Include relevant keywords naturally — Google indexes post content for local search.
Post Consistently
Google recommends posting at least once a week to keep your profile current. Set a schedule and stick to it — a steady cadence is easier to maintain than occasional bursts, and it keeps fresh information in front of customers.
Use Strong Calls-to-Action
Every post should have a clear CTA button: Learn More, Book, Order Online, Call Now, or Sign Up. Posts with CTAs drive measurable actions — website clicks, calls, and bookings you can track.
Track What Works
Google retired per-post views and clicks in 2023 and has not replaced them, so judge posts by your overall profile performance — calls, direction requests and website clicks — alongside your publishing consistency. Seasonal tips, behind-the-scenes content and special offers are typically the easiest content to keep up.
Schedule Posts in Advance
Batch-create and schedule posts for the week or month ahead. This ensures consistency without daily effort. Use scheduling tools to maintain a steady cadence even during busy periods.
10 Post Content Ideas for Any Business
Not sure what to post? Here are proven content ideas that work across every industry.
Behind-the-scenes looks at your team or process
Customer success stories and testimonials (with permission)
Seasonal tips and advice related to your industry
New product or service announcements
Special offers and limited-time promotions
Community involvement and local events
Industry news and expert commentary
Before-and-after project showcases
Staff spotlights and team introductions
FAQ answers that address common customer questions
Common GBP Posting Mistakes
Posting once and then forgetting about it for months
Using only text posts without images (dramatically lower engagement)
Writing walls of text — keep it concise and scannable
Ignoring post analytics and never learning what your audience responds to
Using irrelevant stock photos instead of real business imagery
Not including a call-to-action button on every post
Posting the same content repeatedly without variation
How GBPly Makes Posting Effortless
Creating and managing posts manually is time-consuming. GBPly automates the entire workflow so you can maintain a consistent posting schedule without the daily effort.
AI Content Wizard generates tailored posts based on your specific business and website
Schedule posts days, weeks, or months in advance
Support for all post types: Updates, Offers, and Events
Add images, CTAs, coupon codes, and event details
Publishing activity reporting shows what was published and when, alongside profile-level views, calls, direction requests and website clicks
Generate entire content plans with AI — a month of posts in minutes
Multi-profile posting for agencies managing multiple businesses
Last reviewed August 2026
Start Posting Smarter Today
Let AI generate your posts, schedule them in advance, and track what works — all from one dashboard.
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