FOR LOCAL BUSINESS OWNERS

Google Business Profile Management Software for Local Businesses

Get found by more local customers, without becoming a local SEO expert.

GBPly is Google Business Profile management software for local business owners who want to manage their own profile. Connect your Google Business Profile — formerly Google My Business — and manage business details, categories and services, reviews, posts, photos, Maps rankings and profile-change alerts from one place. You keep control of your Google account and approve what gets published.

Google Business Profile management means keeping your business information, categories, services, reviews, photos and updates accurate and current, while monitoring how the profile performs in Google Search and Maps. GBPly gives you one place to do that work yourself.

See every situation GBPly is built for →

Around 10 minutes a week — and an estimated 5+ hours a month you get back.How we calculate this

How It Works

Up and Running in Three Steps

No setup projects, no consultants, no SEO knowledge required.

Connect your Google profile

Sign in with Google using its own secure sign-in. No passwords shared, no copying and pasting data — your profile appears in GBPly in under a minute.

Get your score and checklist

We score how complete your profile is and hand you a prioritised, jargon-free list of what to fix first — most items are a couple of clicks.

Post, collect reviews, track rankings

Approve AI-drafted posts, send review requests automatically, and watch your Maps positions and customer actions move over time.

A More Complete Profile Means Greater Visibility

Google's own Business Profile guidance says complete, regularly updated profiles earn more clicks and views than neglected ones. GBPly helps you keep every part of the profile that guidance covers up to date.

Get the Fundamentals Right

Start with the information Google and customers use to understand your business: the right primary and additional categories, accurate hours and contact details, relevant services and applicable attributes. GBP Expert checks these, highlights gaps and lets you update them from GBPly. Google says categories affect local ranking.

Local Pack & Ask Maps

Google's Ask Maps uses Gemini to answer local queries, drawing on Business Profile data and reviews alongside other sources.

Keep It Useful and Current

Posts, offers and photos keep your profile useful for customers deciding whether to get in touch.

Competitive Edge

Stand out from nearby competitors with a more complete and actively managed profile — the data Google surfaces in Maps and AI answers.

How Local Ranking Works

How Google Decides Which Local Businesses to Show

Google says local results are based mainly on three things. Nobody can pay for or request a better local ranking.

Relevance

How closely your Business Profile matches what somebody searched for. Accurate, detailed business information helps.

Distance

How far your business is from the searcher, or from the location they're searching around.

Prominence

How well known your business is, informed partly by information Google finds across the web, including links and reviews.

GBPly helps with the parts you can control: keeping your profile complete and accurate, choosing appropriate categories, managing reviews and content, monitoring unwanted changes, and tracking visibility over time.

GBPly can't change your physical distance from a searcher or guarantee a particular Google ranking.

Google's guidance on local ranking

Photos help customers decide

Google has reported that businesses with photos receive 42% more direction requests and 35% more website clicks than businesses without them.

Google-confirmed — Google, 2026 playbook

For Local Businesses

Your Google Profile Is Your Digital Storefront

For eligible local businesses, your Business Profile controls much of what customers see about you in Google Search and Maps — your details, hours, reviews, photos and ways to get in touch.

Be Found When It Matters

When someone nearby searches for what you do, a well-optimised profile helps you show up. Complete business information, fresh photos and recent reviews all shape how Google understands and displays your business.

Build Trust Before They Click

Your Google Business Profile is usually the first impression a customer gets. Reply to reviews promptly, show your best work, and keep your details accurate to turn searchers into customers.

Track What's Working

See exactly how customers find you — which search terms they use, how many request directions, tap to call, or visit your website — and do more of what works.

Built for Busy Owners

The Control You Need, the Automation You Want

Set it up once, it keeps running

Connect your profile, choose a posting rhythm, and GBPly keeps things moving in the background while you get on with the job.

Scheduled posts and photo uploads publish automatically through Google's official API.
Review requests go out by email or SMS on autopilot after a job is done. Ask customers consistently, not only the ones you expect to leave positive feedback, and never offer incentives for reviews.
Reviews, photos and performance data sync themselves — nothing to remember.

Know exactly what's bringing customers in

Plain numbers, not dashboards full of jargon. See what's actually turning searches into phone calls and visits.

Views, calls, direction requests and website clicks tracked over time.
The search terms people used to find you, so you know what to lean into.
Publishing activity you can line up against profile-level views, calls and clicks — Google retired per-post metrics in 2023.

You don't need to be an SEO

Every recommendation is written in everyday language, and nothing reaches Google until you say so.

A prioritised checklist tells you the single next thing worth doing.
AI drafts posts and review replies — you read them, tweak them, approve them.
Profile Guard watches for unexpected changes to your hours, address or phone number.

A Closer Look

Two Engines That Do the Heavy Lifting

AI Content Engine

Stay active on Google without writing a word

The AI Content Wizard reads your website, learns what you do, and drafts on-brand posts for the weeks ahead. You approve the ones you like and they publish on schedule.

Choose Updates, Offers or Events, and add a prompt for a seasonal angle if you want one.
Approve a month of posts in a couple of minutes.
Edit the wording, call to action, link or photo before anything goes live.

Optimisation Checklist

Always know the next thing worth doing

Your completeness score updates as posts, photos, reviews and business details change, so there's never any guesswork about what's missing.

Adapts to your business type, whether you have a shopfront or travel to customers.
Edit hours, services and your description right here — changes go straight to Google.
Profile Guard flags anything that changes without your say-so, with one-click revert.

Everything You Need

One Platform, Complete Control

Stop juggling spreadsheets, browser tabs and reminders. GBPly brings profile management, content, reviews and analytics into a single workflow.

GBP Expert

Maximise your profile completeness with AI-powered recommendations and a plain-English checklist.

Content Management

Create, schedule and publish posts, offers and updates without logging into Google.

Media Scheduling

Upload a batch of photos once and drip them out to keep your profile looking active.

Review Management

Monitor, respond to and request reviews with AI-suggested replies you approve in one click.

Analytics & Insights

Track profile views, calls, direction requests and website clicks over time.

Publishing Activity

See what was published and when across any date range. Google retired per-post views and clicks in 2023, so judge content by your profile-level performance trends.

Profile Guard

Get alerted when your profile is changed by someone else, and revert unwanted edits with one click.

One Location or Several

Run a single profile or manage a handful of locations side by side from the same dashboard.

What It Costs

Hire It Out, or Do It Yourself in Minutes a Week

Both work. The difference is what you pay and how much control you keep.

Professional GBP management

Cost varies by scope

Someone manages the ongoing work for you
Strategy and implementation handled by a specialist
Useful if you'd rather delegate than manage the profile yourself
Price depends on the scope and level of service

GBPly

From $39 / month

Manage the profile yourself with software and automation
No long-term contract — cancel any time
Keep direct control of your Google account and content
See rankings and performance whenever you want

Prefer to delegate it? An agency or consultant can be a great fit too — and many use GBPly to manage client profiles.

Questions

Frequently Asked Questions

Can I manage my Google Business Profile myself?

Yes. Google's own Business Profile tools are free, and business owners can manage their profiles themselves. GBPly isn't required to edit a Google Business Profile; it adds guidance, automation, monitoring, rank tracking and reporting for owners who want to manage it themselves more efficiently. If you'd rather delegate the work, an agency or consultant may be a better fit.

What does Google Business Profile management include?

Google Business Profile management means keeping your profile accurate and current — including your categories, services, hours, contact information, reviews, photos and posts — while monitoring profile changes, performance and local visibility. GBPly brings all of that into one dashboard.

Does this work if I don't have a shopfront customers visit?

Yes. Service-area businesses — trades, mobile services, home visits — are fully supported. GBPly detects whether your profile is a storefront or a service-area business and adapts the optimisation checklist accordingly, including your service areas and coverage.

Will Google penalise me for scheduling posts automatically?

No. Posts are published through Google's official Business Profile API, exactly as if you posted them yourself. Nothing is scraped or automated behind Google's back, and every AI-generated post can be reviewed and edited before it goes live.

Do I need a website to use GBPly?

No. You don't need a website to create or manage an eligible Google Business Profile. If you do have one, Google may use information from your official site to help understand and display your business, and links from the web are among the signals Google associates with prominence. GBPly also reads your website to understand your services and ground generated content.

Do you need my Google password?

Never. You connect through Google's own secure sign-in (OAuth), the same way you'd connect any approved app. You can disconnect at any time from your Google account, and we only ever request the permissions needed to manage your profile.

How much time does this actually take me each week?

Most owners spend around 10–15 minutes a week: approve the posts sitting in your queue, reply to any new reviews with a suggested response, and work through one or two items on your optimisation checklist.

How quickly will I see results?

Your optimisation score and checklist appear within minutes of connecting your profile. Performance data is a slower picture: Google publishes profile views, calls and direction requests with a two to three day lag, so trends only become readable after several weeks of consistent posting, photos and review activity. We don't promise a specific timeframe or ranking outcome — see our research and methodology page for how we measure change.

What if I have more than one location?

Add as many profiles as your plan allows and switch between them from one dashboard. If you run several locations across different Google accounts, you can connect all of them to a single GBPly login.

Can I cancel whenever I want?

Yes. There are no long contracts or setup fees. Start a free trial, and cancel any time from your billing page if it isn't right for you.

Product and Google Business Profile guidance last reviewed: September 2026 · Sources and methodology

Advice for Your Industry

See how businesses like yours use their Google Business Profile to win more local customers.

Restaurants Dentists Home Services Lawyers Healthcare Salons & Spas Accountants Auto Repair Estate Agents Gyms & Fitness Hotels Veterinarians

Running several sites under one brand? See how franchises and multi-unit operators manage every location.

Ready to Optimise Your Google Business Profile?

Join the local businesses using GBPly to get found by more customers nearby. No contracts — see your optimisation score within minutes.

Managing profiles for clients? See the agency platform →