GBPly - Google Business Profile management software
    GOOGLE REVIEW SOFTWARE

    Google Review Management Software for Local Businesses & Agencies

    Get more Google reviews on autopilot. GBPly sends review requests by email and SMS, prints QR flyers, shows your reviews on your website and helps you reply to every one — all from one place.

    Want the strategy first? Read how to get more Google reviews.

    Why Google Reviews Matter

    Reviews aren't just nice to have—they're a critical factor in your local search visibility and customer trust.

    91%

    of consumers use reviews to evaluate a local business

    Source: Google, Best Practices Playbook 2026

    65%

    are more likely to choose a business that responds to reviews

    Source: Google, Best Practices Playbook 2026

    93%

    say reviews influence their purchasing decisions

    Source: BrightLocal Local Consumer Review Survey (consumer survey)

    92%

    read online reviews before visiting a business

    Source: BrightLocal Local Consumer Review Survey (consumer survey)

    5 REVIEW COLLECTION TOOLS

    Google Review Request Software, Built In

    A Google review widget for your website, email and SMS review request campaigns, Google review QR code flyers, a review playbook tailored to your business type, and an API for automated Google review requests from your EPOS or CRM.

    REVIEW WIDGET

    Display Your Reviews Where They Matter Most

    Turn website visitors into customers by showcasing your Google reviews directly on your site. Showing real Google reviews on your own site puts that social proof in front of visitors at the moment they are deciding.

    Filter by minimum star rating (3+, 4+, or 5 stars only)
    Auto-rotate through reviews with customizable speed
    Fully responsive design works on all devices
    "Leave a Review" CTA button encourages new reviews
    Advanced styling options for perfect brand matching
    Lightweight embed code works on any website
    Review Widget Configurator showing position, style, and behavior options with a live preview of the widget displaying Google reviews
    Review Request Email
    Sent to john@example.com
    Sent
    Review Request Email
    Scheduled for sarah@example.com
    Scheduled
    Review Request Email
    Queued for mike@example.com
    Pending
    EMAIL CAMPAIGNS

    Automate Your Review Requests with Smart Email Campaigns

    Paste your customer list and let the system drip-feed review requests over time. Intelligent scheduling prevents spam complaints while maximizing response rates.

    Bulk upload up to 200 email addresses at once
    Automatic scheduling spreads requests over 30 days
    Intelligent pacing avoids spam complaints
    Customizable email template with your business details
    Tracks unsubscribes and recently contacted customers
    Direct link to your Google review page included

    Pro Tip

    Ask for reviews when the experience is fresh—within 24-48 hours of service completion.

    QR CODE FLYERS

    Printable QR Flyers for In-Person Review Collection

    Generate branded flyers with QR codes that link directly to your Google review page. Perfect for storefronts, home services, and any customer touchpoint.

    Storefronts

    Display at the counter or in your window

    Product Packaging

    Include copies in shipped packages

    Home Services

    Present to customers at job completion

    Events & Trade Shows

    Collect reviews from event attendees

    Love our service?

    Scan to leave us a review!

    Your Business Name

    Print-ready PDF download
    TAILORED REVIEW PLAYBOOK

    A Review-Collection SOP Written for Your Type of Business

    A dentist, a plumber and a restaurant should not ask for reviews the same way. GBPly reads your Google category, asks a couple of questions about how you serve customers, and builds a step-by-step playbook you can hand straight to your team.

    • Matched to your business type: we detect your archetype from your Google category — in-store, on-site, appointment-based or remote.
    • Who asks, when, and what they say: the exact moment in your customer journey, plus wording your staff can use out loud.
    • Staff-ready SOP: print it or share it as a one-page standard operating procedure for onboarding and training.
    • Policy-safe by design: no incentives and no review gating anywhere in the recommended process.

    Example playbook outline

    1. 1Detect business type from your Google category
    2. 2Pick the natural ask moment in your customer journey
    3. 3Assign the ask to a role (front desk, technician, owner)
    4. 4Choose the channel: in person, SMS, email or QR
    5. 5Set the follow-up rule and who replies to reviews

    One request from your system

    POST /api/review-request
    x-api-key: your_profile_key
    
    {
      "name": "Jane Doe",
      "email": "jane@example.com",
      "phone": "+441234567890"
    }

    Fire it when a sale completes or a job is closed. GBPly handles the request, the timing and the follow-up.

    REVIEW REQUEST API

    Connect Your EPOS or CRM and Ask Automatically

    The most reliable way to get more Google reviews is to stop relying on anyone remembering. Our review request API lets your till, booking system, CRM or job-management software trigger a review request the moment the work is done.

    • Per-profile API keys: each business profile gets its own key, so multi-location and agency setups stay separated.
    • Real-time triggers: works with EPOS systems, CRMs, booking tools and Zapier-style automations via a simple POST.
    • Email or SMS delivery: requests go out through the same paced, policy-safe campaigns as the rest of the platform.
    • Pacing and de-duplication: customers aren't asked twice, and volume is spread out rather than sent in bursts.

    Also included with every profile

    Direct review link: your short Google review URL, ready to drop into email signatures, invoices and messages.
    Downloadable QR code: the same link as a QR image for signage, packaging and vehicle livery.
    THE REVIEW FLYWHEEL

    How Reviews Drive More Business

    Each review creates a positive cycle that brings more customers to your business.

    1

    Great Experience

    Customer has a positive experience with your business

    2

    Request Review

    Send an email, present a QR flyer, or share your review link

    3

    Customer Reviews

    Customer leaves a 5-star review on Google

    4

    Manage & Respond

    Review appears in your dashboard; respond with AI assistance

    5

    Display on Website

    Review widget showcases your reviews to website visitors

    6

    Convert Visitors

    New visitors see social proof and become customers

    FOR AGENCIES

    Review Management Across Every Client Location

    Run review request campaigns, reply to reviews and track ratings for every profile you manage from one dashboard — and let clients approve and send requests themselves through a branded client portal.

    FAQ

    Google Review Software: Common Questions

    What businesses and agencies ask before using GBPly to collect and manage Google reviews.

    What does GBPly's Google review software do?
    It connects to your Google Business Profile and gives you everything for collecting and managing reviews in one place: email and SMS review request campaigns, printable QR code flyers, a review widget for your website, a tailored review playbook for your staff, a review request API, and AI-assisted replies to the reviews you receive.
    How are review requests sent?
    Upload or paste a customer list and GBPly sends each customer a short email or SMS with your direct Google review link, dripped out over time rather than in one burst. You can also trigger requests automatically from your EPOS, CRM or job-management system through the review request API.
    How much do SMS review requests cost?
    Email requests are included with your plan. SMS requests use prepaid SMS credits, or you can connect your own SMS provider and send through that instead.
    Is automated review requesting allowed by Google?
    Yes. Google allows businesses to ask customers for reviews. It prohibits incentives, review gating (only asking customers you expect to be happy), buying reviews and posting reviews yourself. GBPly asks every customer the same way and never offers anything in return.
    Does it work for multiple locations and agencies?
    Yes. You can manage reviews and review requests for many profiles from one dashboard, and agencies can give clients a branded portal to send requests and see results.
    Can I automate Google review requests from my EPOS or CRM?
    Yes. Generate an API key per profile and your system can send a customer to GBPly the moment a sale or job is completed; we handle the review request from there. Keys can be revoked at any time.
    Can I reply to Google reviews from GBPly?
    Yes. New reviews are pulled in from Google and you can reply from GBPly, with AI-suggested responses you can edit before posting.

    Last reviewed August 2026. Google's review policies change — check Google's own guidelines before running any review campaign.

    Ready to Get More Google Reviews?

    Set up your review requests, QR flyers and website widget in minutes — and let GBPly do the asking, chasing and displaying for you.