White-Label Client Portal for Google Business Profile Agencies
One branded link per client. They see the work, approve the posts, upload their own photos and follow the rankings — under your name, on a neutral domain, with no account to create. You stop chasing and stop rebuilding reports.
Included on the Agency and Agency x10 plans.
The Work Isn't the Problem. The Admin Around It Is.
Most local SEO retainers don't fail on delivery. They fail because the client can't see delivery happening, and because the coordination eats the margin.
Where the Portal Sits in the Agency Lifecycle
A client relationship runs through eight stages. The White-Label Client Portal carries five of them — the ones that usually cost you the most unbilled hours.
Pitching on promises, with nothing concrete to show a prospect.
A new client needs access, context and a place to send their photos.
Posts, photos, replies and profile fixes across a book of clients.
Chasing approvals and assets by email, then chasing again.
Someone edits the profile, or a listing quietly changes.
Monthly reporting built by hand from screenshots.
"What am I actually paying for?" arriving at renewal.
Every new client means another round of manual setup.
The full agency toolkit — Lead Finder, bulk management, custom email and SMS connectors, the review request API — is set out on our page for search marketing agencies.
What Your Client Can Actually Do In There
The portal is assembled from 18 independent toggles, grouped into 13 rows you can drag into any order. Every client sees exactly what you decide they should see — and nothing else.
Performance they can read
- Stats Overview — the headline numbers at a glance
- Insights — views, searches, calls, directions and website clicks
- Rank Replay — an animated map of how local visibility moved
Content approval and assets
- Post Approval — approve or reject pending posts
- Recent Posts and Post Schedule — what went out, what's queued
- Image Upload — clients send photos straight into your queue
- Image Schedule — the calendar of images due to publish
Reviews
- Recent Reviews — the latest customer feedback
- Review Responses — clients can reply, with AI-suggested wording
- Get Reviews tools — direct review link, QR code, printable flyer, website widget, review request API and a tailored review playbook
Feeding the review engine
- Submit new customer contacts for automated review requests
- Email addresses and phone numbers are separate toggles — allow one, both or neither
Owned FAQ content
- Q&A Manager — view and edit the FAQ knowledge base you maintain for the business
Advocacy
- Testimonial Prompt — invite a happy client to say so, in their own portal
Start minimal — stats, reviews and post approval is enough for most clients — and open up more as the relationship grows. A hands-off client and a hands-on client can have completely different portals for the same service.
White-Label Means White-Label
Not a logo in the corner of someone else's product. The client sees the agency they hired, everywhere they look.
Your name, logo and colour
Set your agency name, logo, brand colour, portal name and footer text. The portal header and footer carry your brand — GBPly is not mentioned to the client.
Set branding once per workspace
Workspace branding is inherited by every client portal in that workspace, so you configure it once instead of per client. Any single portal can override a field if one client needs something different.
A neutral, unbranded domain
Portals are served from a neutral, unbranded domain with no link back to us, so the link is safe to send straight to a client. It is a shared neutral domain, not a custom domain you bring yourself.
Unbranded page metadata
Portal pages take your agency name in the browser title and drop our social and metadata tags, and they're marked noindex so they never surface in search results.
The Portal Keeps Filling Itself
A portal nobody visits is just another dashboard. Four automations keep fresh work flowing into it and pull the client back in — without you sending an email.
Auto-schedule Client Rank Scans
Keeps a recurring geo-grid scan running for the profile, so the client's Rank Replay section always has new frames instead of gaps.
Auto-schedule Client Post Generation
Generates posts on a recurring cadence, ready for the client to approve in their portal rather than waiting on your next content session.
Auto-schedule Client Image Uploads
Images the client uploads through the portal are scheduled automatically on the cadence and posting time you choose, instead of you queueing each one by hand.
Auto-schedule Client Email Reminders
Emails the client a nudge to visit their portal on a 7, 14 or 28-day cycle, to the recipients you set. Send yourself a test first.
Easy for the Client, Controlled by You
Frictionless access shouldn't mean loose access. Sharing a portal is one link; taking it back is one click.
Unguessable link
Each portal URL contains a 256-bit cryptographic token. Only someone holding the exact URL can open it.
Optional password
Add password protection on top of the token once the link is with your client.
Revoke in one click
Disable the portal without losing your configuration, or regenerate the URL to invalidate the old link instantly.
No account, any device
Nothing to install and nothing to sign up for. It works on desktop, tablet and mobile.
How we handle data and access more generally is documented on our trust and security page.
Set Up Once, Roll Out to Everyone
Get one portal exactly right — branding, the sections you want visible, the order they appear in — then apply it to every other profile in the workspace in a single action. New portals created in that workspace can start from the same defaults.
Only the configuration is copied. Every profile keeps its own unique, separately revocable portal URL, so nothing is shared between clients. Onboarding a workspace of twenty locations is a setup job you do once, not twenty times.
What Changes in Your Week
Same service, same clients — a different amount of chasing.
Which Plans Include It
The White-Label Client Portal and its automations are part of the agency toolkit, available on the Agency and Agency x10 plans — alongside workspace branding, custom email and SMS connectors, Lead Finder and removal of our branding from the review widget.
Managing your own locations rather than clients? The Business plans cover that. Full comparison on pricing.
White-Label Client Portal FAQs
What is a white-label client portal?
Do my clients need a GBPly account or a login?
Will my clients see that the portal is powered by GBPly?
Can I control what each client can see?
Can clients reply to their own Google reviews from the portal?
How do client photo uploads work?
Is the portal secure if there is no login?
Can I use portals across many client locations?
Can a client see their Google Maps ranking history in the portal?
Which plans include the White-Label Client Portal?
Last reviewed August 2026. Portal sections and automations described here reflect the current product; the available sections may expand over time.
Give Every Client a Portal With Your Name On It
Switch the portal on, send the link, and let the approvals, uploads and reporting happen without you in the middle of every message.
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