See Exactly Why Competitors Outrank You on Google Maps
Competition Analysis benchmarks your Google Business Profile against the businesses appearing above you locally — then shows you the specific gaps to close first.
Guesswork Is the Most Expensive Local SEO Strategy
Most business owners know a competitor is ranking above them. Very few know why. Competition Analysis replaces the guessing with a side-by-side comparison you can act on this week.
Without it
- You copy whatever the top-ranking business seems to be doing.
- You spend months on the wrong signal — new photos when reviews were the problem.
- You have no way of knowing whether a competitor is genuinely strong or just older.
With Competition Analysis
- See where each competitor is genuinely ahead of you
- Spot the gaps in their profiles you can beat them on
- Work on the one change with the biggest impact first
- Jump straight from a finding to fixing your own profile
How It Works
From search to a competitor breakdown in under 60 seconds.
Search Your Category and Area
Enter what you do and where you do it — like "dentist in Manchester" or "plumber in Austin". We return the local businesses competing for the same searches.
We Benchmark Each Profile
For every competitor we look at reviews, ratings, review recency, photos, website, phone and opening hours, then compare them against each other.
See Who to Beat and How
Each competitor gets a Profile Strength rating plus a plain-English list of gaps you can act on in your own profile.
Profile Strength — Explained
Every competitor gets a Profile Strength rating out of 100, built from the signals below. The higher the rating, the better run their profile is — and the harder they'll be to pass.
A well-run profile with strong reviews, plenty of photos and complete information. Expect a longer game — focus on the one or two signals where they're weakest.
Solid in places, neglected in others. These are the businesses you can realistically pass in a few months of consistent work.
Significant gaps across the board. Keep your own profile active and complete and you should move ahead of them quickly.
How many reviews they've collected. A big review lead is the single hardest thing to close — and the clearest thing to work on.
Profiles with rich photo libraries look more active to both Google and customers. Thin galleries are an easy place to overtake.
Their average star rating, and how yours compares. A competitor with a weak rating is beatable even if they have volume.
Nothing in the last 90 days means their review flow has stalled — a clear window for you to build momentum.
A missing or unlinked website is a gap in their profile completeness that quietly costs them visibility.
Missing contact details or opening hours are basic completeness signals that Google rewards you for getting right.
Everything You Need to Size Up the Competition
Built into your dashboard — no spreadsheets, no manual checking.
Local Competitor Search
Enter your category and location and we pull every competing business from Google Maps in your area — the same listings your customers see.
Batch Benchmarking
Benchmark several competitors at once instead of checking them one by one. Pick the ones ranking above you and compare them side by side.
Profile Strength Scoring
Each competitor gets a Profile Strength rating so you instantly know who is genuinely tough and who you can realistically outrank.
Saved Competitors
Keep a running list of the businesses you care about, revisit their reports any time, and watch how their profiles change.
Search History
Every scan you run is saved. Go back to a previous search to review results or benchmark more of the businesses you found.
Duplicate Protection
Already benchmarked a competitor? We flag it before you spend anything, so credits are never wasted twice on the same business.
Pay Only for the Competitors You Benchmark
Competition Analysis is included with Business and Business Pro plans. Each detailed competitor benchmark uses one credit — top up whenever you need more.
Running an agency instead?
If you're looking for new clients rather than benchmarking your own profile, Lead Finder scores under-optimised businesses in any market and turns them into a prospect pipeline.
Find Out What's Really Keeping You Below Them
Benchmark your Google Business Profile against your local competition and get a clear, prioritised list of what to fix next.
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