Google Business Profile Management Features

GBP Expert gives you a live, weighted profile-completeness score using GBPly's own prioritisation (High-priority items count for 10 points, Medium for 5, Low for 2) — these are our weights, not Google's ranking factors. It tells a single-location business which tasks to work on next, and gives agencies a consistent way to show clients before/after profile completeness and the work completed.

Edit regular hours, special hours (holidays, one-off closures) and 'more hours' types (delivery, takeout, drive-through, etc.) with proper timezone-safe formatting that the Google API actually accepts.

Define and update the towns, cities and postcodes you serve so Google and customers have accurate information about where you operate. Service areas help describe where you work, but they don't guarantee visibility throughout the entire catchment.

Manage your primary and additional categories plus business attributes (wheelchair accessible, women-led, has Wi-Fi, etc.) with built-in Google category validation and fallback handling to reduce failed API submissions.

Edit business name, description, phone, website and every other core profile field from one panel, with field-level validation before changes are pushed to Google.

Manage Google's structured services list (with category fallback so free-form items don't get rejected). A complete services list gives customers clearer information about what you offer and gives Google more detailed information about the business.

Adjust your exact map pin location when Google has placed it incorrectly. An incorrect pin can cause inaccurate directions, customer confusion and wrong location information — and because distance is one of Google's stated local-ranking factors, accurate location data matters.

Configure the SMS and WhatsApp chat options that appear on your Google profile, with correctly-formatted URI links so the buttons actually work on mobile.

Upload, schedule and organise photos and videos by category (logo, cover, interior, exterior, team, product). Supported formats and sizes (JPEG/PNG, under 5 MB) are validated before upload to reduce failed submissions.

Switch between profiles in two clicks. Multi-location businesses move between sites instantly, agencies move between client profiles without losing context.

All your Google reviews in one dashboard with filter, search and reconciliation logic that protects against accidental deletions when Google's API returns an empty response.

Context-aware reply suggestions for every review — positive or negative — generated in seconds. Reply five-star reviews in bulk; thoughtfully handle the difficult ones with a strong starting draft.

Replies use Google's canonical review name with built-in retry logic to reduce failed reply submissions.

Drop a customisable, branded review widget onto your website to showcase your best Google reviews and build trust before visitors even pick up the phone.

Multi-step automated email sequences asking customers for a Google review, with delivery via our Resend infrastructure or your own SMTP/API connector on Agency.

Send review request texts with a direct link to your Google review page. UI dynamically shows enabled countries (currently US, GB, CA) and per-message cost so you never send blind.

Print-ready QR code flyers linking straight to your Google review page. Perfect for counters, receipts, business cards and trade-show stands.

Programmatic email and SMS review requests via a secure API (SHA-256 hashed keys, Cloudflare Worker proxy). Hand it to a developer or plug it into your CRM/booking system to fully automate review collection. Especially powerful for agencies offering review-generation as a service.

We snapshot the fields you choose to protect (name, address, phone, hours, categories, website, description and more) and compare every sync against that snapshot to catch external changes the moment they happen.

Reapply your last-known-good values to Google in one click, without manually re-entering every changed field.

Complete history of every detected change with timestamps and side-by-side before/after diffs, so you can prove what changed and when — useful for both your own records and client reporting.

Grid-based heatmap that shows where you rank on Google Maps across your entire service area, not just from one notional location. Includes Rank Replay (animated timeline of rank changes), printable reports, and scheduled re-scans for ongoing tracking.

Analyse any business on Google Maps and get an Opportunity Score showing exact profile gaps, scored relative to its real local cohort rather than against a generic benchmark. For businesses: see where you stand versus your real competition. For agencies: a ready-made auditing engine for prospect outreach.

Turn any Industry Analysis into a narrated, slide-by-slide presentation using browser TTS or your own ElevenLabs API key for studio-quality voice. Businesses use it to internally walk a team through their position; agencies use it as a polished sales asset to show prospects exactly what they're missing.

Workspaces own all profiles, subscriptions, team members and usage records. A personal workspace is auto-created on signup. Subscriptions and credit packs are scoped to the workspace, not the user — so billing stays clean as you grow.

Invite teammates with owner / admin / editor / viewer permissions. Invited users without an account get a smooth self-registration flow that bypasses email verification, so onboarding a team takes minutes.

Connect multiple Google accounts to one user identity, with proper workspace isolation between them. Essential for agencies whose clients each have their own Google account, and for franchisees managing personal and brand accounts side by side.

Move profiles between workspaces you own with explicit, audited workspace-id updates. Clean handoff when a client becomes a separate workspace, or when reorganising portfolios.

Subscriptions are assignable only to workspaces you own. You can reassign a paid subscription between your owned workspaces with a managed grace period — no more 'wrong workspace got the upgrade' headaches.

Change plans directly inside the app via Paddle, with prorated billing handled automatically. No support ticket, no waiting.

Top up SMS, Industry Analysis and Rank Tracker credits as one-off purchases. Balances are workspace-scoped with clear in-app guidance about which workspace is being charged.