GBPly

    Every Feature, in One Place

    The definitive reference for everything GBPly does — built for both local businesses managing their own profiles and agencies managing many. Each feature notes which plan it's on.

    Built for four kinds of user

    Most features serve everyone — but framing depends on who you are.

    Starter

    Single-location business

    One profile, you do it all. The core toolkit replaces fiddling inside Google.

    Pro

    Multi-location business

    Several locations under one brand. Bulk Management and team workspaces keep them consistent.

    Enterprise

    Established GBP agency

    Already offering GBP/SEO services. White-label portal, custom SMTP/SMS and the Review API plug into existing workflows.

    Enterprise

    Agency adding GBP as a new service

    Marketing or SEO agency expanding into GBP. The Industry Analysis Slideshow and public reports double as sales tooling.

    1. Profile Management & Optimisation

    Edit every part of your Google Business Profile from one place — no more juggling Google's interface, with an optimisation score that tells you exactly what's holding your ranking back.

    Optimisation Score

    A live, weighted completeness score (High-priority items count for 10 points, Medium for 5, Low for 2) with prioritised recommendations. Tells a single-location business what to fix next, and gives agencies a defensible scoring system to show clients before/after impact.

    StarterProEnterprise

    Business Hours Editor

    Edit regular hours, special hours (holidays, one-off closures) and 'more hours' types (delivery, takeout, drive-through, etc.) with proper timezone-safe formatting that the Google API actually accepts.

    StarterProEnterprise

    Service Area Editing

    Define and update the towns, cities and postcodes you serve so you appear in searches across your entire catchment, not just at your pin.

    StarterProEnterprise

    Categories & Attributes

    Manage your primary and additional categories plus business attributes (wheelchair accessible, women-led, has Wi-Fi, etc.) with built-in Google category validation that prevents the silent API errors you'd hit editing in Google directly.

    StarterProEnterprise

    Description, Phone, Website & Core Details

    Edit business name, description, phone, website and every other core profile field from one panel, with field-level validation before changes are pushed to Google.

    StarterProEnterprise

    Services Editor

    Manage Google's structured services list (with category fallback so free-form items don't get rejected). Critical for service-based businesses where the right services list materially affects rankings.

    StarterProEnterprise

    Map Pin (Lat/Lng) Editor

    Adjust your exact map pin location when Google has placed it incorrectly — a common issue that can quietly cost you ranking and direction requests.

    StarterProEnterprise

    Chat Settings (SMS & WhatsApp)

    Configure the SMS and WhatsApp chat options that appear on your Google profile, with correctly-formatted URI links so the buttons actually work on mobile.

    StarterProEnterprise

    Photo & Video Management

    Upload, schedule and organise photos and videos by category (logo, cover, interior, exterior, team, product). Built-in JPEG/PNG and 5 MB validation prevents the silent rejections you'd otherwise spend hours debugging.

    StarterProEnterprise

    Profile Switcher & Selection

    Switch between profiles in two clicks. Multi-location businesses move between sites instantly, agencies move between client profiles without losing context.

    StarterProEnterprise

    2. Posts & Content

    A complete posting workflow — from one-off updates through to a fully AI-planned month of scheduled content, with the safeguards Google needs you to follow.

    AI Content Wizard

    Generate posts, offers and event content tailored to your business. The wizard uses your website content, services and tone of voice as context, so output sounds like you rather than like generic AI filler.

    StarterProEnterprise

    AI Content Plans (Full Month in One Click)

    Generate a full month of scheduled posts in a single action. Strict guardrails strip emojis, block phone-number stuffing and only allow URLs you've actually supplied — protecting you from the AI hallucinations and policy violations that get profiles suspended.

    StarterProEnterprise

    Manual Post Creation

    Create What's New posts, Offers (with start/end dates and coupon codes) and Events with full control over CTAs, including the mandatory CTA URL that the Google API requires.

    StarterProEnterprise

    Post Scheduling

    Plan and schedule posts in advance with timezone-stable UTC anchoring, so users east of UTC don't see scheduled posts shift a day early. Set it and walk away.

    StarterProEnterprise

    Bulk Post Import (CSV)

    Upload a CSV of dozens of posts at once. Especially valuable for agencies preparing a month of content for many clients in one sitting, or multi-location businesses syndicating campaigns across sites.

    ProEnterprise

    Post Performance Tracking

    Per-post views and click metrics pulled from the Google My Business localPosts response (the reliable source, not the deprecated insights endpoint). See which content actually drives action and refine accordingly.

    StarterProEnterprise

    Image Scheduler

    Schedule profile photos, videos and post imagery in advance. The Images dashboard separates Scheduled and Live media into collapsible sections so a packed pipeline never feels overwhelming.

    StarterProEnterprise

    Agency Refinement Workflow

    Edit AI-generated posts inside the review dialog and save changes without re-triggering scheduling logic. Lets agencies polish a client's draft month of content without breaking the schedule.

    Enterprise

    3. Reviews & Reputation

    Monitor every review, reply faster, and proactively grow new ones — through email, SMS, print or your CRM.

    Real-Time Review Sync

    All your Google reviews in one dashboard with filter, search and reconciliation logic that protects against accidental deletions when Google's API returns an empty response.

    StarterProEnterprise

    AI Response Suggestions

    Context-aware reply suggestions for every review — positive or negative — generated in seconds. Reply five-star reviews in bulk; thoughtfully handle the difficult ones with a strong starting draft.

    StarterProEnterprise

    Reliable Reply Delivery

    Replies use Google's canonical review name with a built-in retry, so the silent reply-failure problem that plagues other tools (and Google's own UI) doesn't happen here.

    StarterProEnterprise

    Embeddable Review Widget

    Drop a customisable, branded review widget onto your website to showcase your best Google reviews and build trust before visitors even pick up the phone.

    StarterProEnterprise

    Email Review Drip Campaigns

    Multi-step automated email sequences asking customers for a Google review, with delivery via our Resend infrastructure or your own SMTP/API connector on Enterprise.

    StarterProEnterprise

    SMS Review Requests

    Send review request texts with a direct link to your Google review page. UI dynamically shows enabled countries (currently US, GB, CA) and per-message cost so you never send blind.

    StarterProEnterprise

    QR Code Review Flyers

    Print-ready QR code flyers linking straight to your Google review page. Perfect for counters, receipts, business cards and trade-show stands.

    StarterProEnterprise

    Review Request API

    Programmatic email and SMS review requests via a secure API (SHA-256 hashed keys, Cloudflare Worker proxy). Hand it to a developer or plug it into your CRM/booking system to fully automate review collection. Especially powerful for agencies offering review-generation as a service.

    StarterProEnterprise

    4. Q&A Manager

    Treat Google's Questions & Answers as the SEO-ranking knowledge base it actually is, not an afterthought.

    AI-Powered Q&A Knowledge Base

    Pre-seed your profile with the questions customers actually ask. We render the same content as FAQPage JSON-LD on your website (when embedded), helping you appear in rich-result snippets and influencing local search visibility.

    StarterProEnterprise

    Strict Sanitisation

    Every Q&A is automatically stripped of phone numbers and emojis before publishing. Prevents the 'phone stuffing' suspensions that quietly kill profiles relying on AI-generated content.

    StarterProEnterprise

    5. Profile Guard

    Real-time monitoring against unwanted profile changes — whether they come from Google's automated systems, third-party suggestions, or rogue access.

    Change Detection

    We snapshot the fields you choose to protect (name, address, phone, hours, categories, website, description and more) and compare every sync against that snapshot to catch external changes the moment they happen.

    StarterProEnterprise

    One-Click Revert

    Push your last-known-good values back to Google with a single click. Reversing a hijack or 'helpful' Google edit goes from a multi-day support ticket to thirty seconds.

    StarterProEnterprise

    Full Audit Trail

    Complete history of every detected change with timestamps and side-by-side before/after diffs, so you can prove what changed and when — useful for both your own records and client reporting.

    StarterProEnterprise

    6. Analytics, Reporting & Insights

    Understand what's actually working, automate the reporting layer, and hand clients (or your boss) something they can read on a phone.

    Performance Insights

    Track views (correctly calculated as Maps + Search combined to work around historical Google data corruption), calls, direction requests and website clicks across any date range.

    StarterProEnterprise

    Search Keyword Tracking

    See exactly which keywords customers used to find your business on Google, refreshed monthly. The single best signal for what content and categories you should be doubling down on.

    StarterProEnterprise

    Printable Performance Reports

    Generate clean, neutral, printable performance reports with period-over-period comparisons. Aggressive print CSS strips dashboard chrome so they look like deliverables, not screenshots.

    StarterProEnterprise

    Public / Shareable Reports

    Share Keyword Rank Tracker and Industry Analysis reports via a direct public link — no login required for the recipient. Agencies use these as living deliverables for clients; businesses use them to prove value to stakeholders.

    StarterProEnterprise

    Automated Report Notifications

    Each team member chooses their own Daily / Weekly / Bi-weekly / Monthly / Never cadence per profile. The owner doesn't dictate everyone's inbox; everyone gets exactly what they want.

    StarterProEnterprise

    Platform Impact Analytics

    Compares baseline performance (median of the first month after connection) against current performance to quantify the lift the platform has delivered. Powers the 'this is what we got you' conversation.

    StarterProEnterprise

    7. Pay-As-You-Go Tools

    Two standalone tools that work without any subscription. Both serve double duty: businesses use them for self-audit and competitive insight, agencies use them as lead-generation and sales assets.

    Keyword Rank Tracker

    Grid-based heatmap that shows where you rank on Google Maps across your entire service area, not just from one notional location. Includes Rank Replay (animated timeline of rank changes), printable reports, and scheduled re-scans for ongoing tracking.

    Pay-as-you-goStarterProEnterprise

    Industry Analysis

    Analyse any business on Google Maps and get an Opportunity Score showing exact profile gaps, scored relative to its real local cohort rather than against a generic benchmark. For businesses: see where you stand versus your real competition. For agencies: a ready-made auditing engine for prospect outreach.

    Pay-as-you-goStarterProEnterprise

    Industry Analysis Slideshow (Narrated)

    Turn any Industry Analysis into a narrated, slide-by-slide presentation using browser TTS or your own ElevenLabs API key for studio-quality voice. Businesses use it to internally walk a team through their position; agencies use it as a polished sales asset to show prospects exactly what they're missing.

    Pay-as-you-goStarterProEnterprise

    8. Bulk Management

    Make the same change across many profiles in one move. Hours of repetitive work, gone.

    Bulk Field Updates

    Sync hours, attributes, services, descriptions and other supported fields across many profiles at once. Multi-location businesses roll out brand or hours changes consistently; agencies push standardised updates to a portfolio of clients in minutes.

    ProEnterprise

    Throttled, Reliable Push

    Bulk pushes are throttled with exponential backoff against Google's API, so you don't trip rate limits halfway through a 50-profile rollout and end up with half-applied changes.

    ProEnterprise

    9. Workspaces, Teams & Multi-Account

    The plumbing that makes the platform work cleanly from one location all the way up to a multi-client agency portfolio.

    Workspaces as the Unit of Ownership

    Workspaces own all profiles, subscriptions, team members and usage records. A personal workspace is auto-created on signup. Subscriptions and credit packs are scoped to the workspace, not the user — so billing stays clean as you grow.

    StarterProEnterprise

    Team Invitations & Roles

    Invite teammates with owner / admin / editor / viewer permissions. Invited users without an account get a smooth self-registration flow that bypasses email verification, so onboarding a team takes minutes.

    StarterProEnterprise

    Multiple Google Accounts per User

    Connect multiple Google accounts to one user identity, with proper workspace isolation between them. Essential for agencies whose clients each have their own Google account, and for franchisees managing personal and brand accounts side by side.

    StarterProEnterprise

    Profile Transfers Between Workspaces

    Move profiles between workspaces you own with explicit, audited workspace-id updates. Clean handoff when a client becomes a separate workspace, or when reorganising portfolios.

    StarterProEnterprise

    Subscription Assignment & Reassignment

    Subscriptions are assignable only to workspaces you own. You can reassign a paid subscription between your owned workspaces with a managed grace period — no more 'wrong workspace got the upgrade' headaches.

    StarterProEnterprise

    In-App Upgrade & Downgrade

    Change plans directly inside the app via Paddle, with prorated billing handled automatically. No support ticket, no waiting.

    StarterProEnterprise

    Standalone Credit Packs

    Top up SMS, Industry Analysis and Rank Tracker credits as one-off purchases. Balances are workspace-scoped with clear in-app guidance about which workspace is being charged.

    StarterProEnterprise

    10. Agency Toolkit

    What agencies — both those already offering GBP services and those adding it as a new line — actually need on top of the core platform. All Enterprise.

    Client Portal on a Neutral White-Label Domain

    Each client gets their own portal served from mapsclientportal.com — a neutral, unbranded domain with no link back to us. Your clients never see our name and never see yours either: it simply looks like a professional management tool. Note: this is a shared neutral domain, not a custom domain you bring yourself.

    Enterprise

    Workspace Branding

    Apply your agency name, logo and primary colour across the client portal, transactional emails and review widgets. Branding loads dynamically per workspace, so each client sees the agency they actually hired.

    Enterprise

    Custom SMTP / Email Connectors

    Connect SendGrid, Mailgun, Amazon SES, Postmark, Brevo or generic SMTP, with a clear fallback hierarchy. Review requests, reports and notifications go out from your own sending domain, reinforcing your brand and improving deliverability.

    Enterprise

    Custom SMS Connectors

    Bring your own Twilio, Vonage, Sinch or Infobip account. SMS sent through your own connector bypasses the platform SMS quota entirely — you control cost and supply.

    Enterprise

    Bulk Management Across Clients

    (See section 8.) Push hours, attributes, services and descriptions across an entire client portfolio in one operation.

    Enterprise

    Review Request API for CRM Integration

    (See section 3.) Wire automatic review requests directly into your client's booking, invoicing or CRM system. A genuinely automated review-generation service is a high-margin agency offering.

    Enterprise

    Public Client Reports

    (See section 6.) Hand clients direct links to their Rank Tracker and Industry Analysis reports — branded, no login, evergreen. A weekly status email replaced by a permanent URL.

    Enterprise

    Industry Analysis Slideshow as a Sales Asset

    (See section 7.) Run a narrated audit of a prospect's business in front of them on a sales call. Diagnoses real, scored gaps — converts dramatically better than a generic deck.

    Enterprise

    Security & reliability, by default

    The boring-but-critical things that keep your data and your clients' data safe.

    Encrypted OAuth tokens

    Google tokens stored AES-GCM encrypted at rest.

    Row-level security

    Every table protected by RLS — your data is your data.

    Reliable email delivery

    Powered by Resend, with custom SMTP fallback on Enterprise.

    Role separation

    Owner, admin, editor and viewer roles enforced at the database level.

    Ready to take control of your Google Business Profile?

    Local businesses use GBPly to save time and rank higher. Agencies use it to deliver, prove and scale GBP services. Pick the plan that fits — change it any time.