GBPly - Google Business Profile management software

    Google Business Profile Manager: access, manage and scale your profiles

    A practical guide to Google's own Business Profile management tools — where they now live, how to sign in, how to grant manager access safely, and how to handle more than one location. Every instruction links to Google's official documentation so you can check it.

    The last two sections cover what Google's interface deliberately does not do, and how GBPly fills those gaps. GBPly is our product, and we say so rather than pretending this page is neutral.

    Last reviewed August 2026

    What is Google Business Profile Manager?

    Google Business Profile Manager is Google's own free interface for controlling how your business appears in Google Search and Maps. Since Google retired the standalone Google My Business dashboard, single-location owners manage their profile directly in Search and Maps, while people with several locations use the profile list at business.google.com/locations.

    The name confuses people because it now refers to two different things: the place where you edit your profile, and the manager role you grant to someone else so they can edit it on your behalf. This page covers both — where the interface lives, how to hand out access safely, and what to do once Google's own tools stop keeping up with the number of profiles you look after.

    New to profiles entirely? Start with Google's Get started with Google Business Profile.

    How do I access Google Business Profile Manager?

    Sign in with the Google account that owns the profile, then search your business name in Google Search or Maps for a single location, or open business.google.com/locations if you manage several. There is no separate Google My Business dashboard to log into any more.

    1. 1

      Sign in with the Google account that owns the profile

      Access is tied to a specific Google account, not to your business email address. If you cannot see your profile, you are almost always signed in with the wrong account rather than locked out.

      Google account recovery for Business Profiles
    2. 2

      Search for your business name while signed in

      With a single location, search your own business name (or 'my business') in Google Search or Maps. Google shows a management panel directly in the results with Edit profile, Promote, Reviews, Messages and Performance controls.

      Edit your Business Profile
    3. 3

      Open the profile list for multiple locations

      If you manage more than one business, business.google.com/locations lists every profile your account can access, with search and filters. This list is the closest thing that remains to the old Google My Business dashboard.

      business.google.com/locations
    4. 4

      Create or claim the profile if it is not there

      A business that already appears on Maps but is not in your list has not been claimed by your account yet. Claim it, or create a new profile from scratch, then complete verification before the changes go live.

      Add or claim your Business Profile
    5. 5

      Complete verification

      Until the profile is verified, most edits will not publish. Google may ask for video, a phone call, a postcard, email or a Search Console match depending on the business type and country.

      Verify your business on Google

    Owners, managers and access levels explained

    A Google Business Profile has one primary owner, any number of owners, and any number of managers. Owners control who has access; managers can edit the profile, post and reply to reviews but cannot add or remove anyone. Agencies and staff should always be managers.

    Google Business Profile access levels and what each can do
    Access levelWhat they can doWatch out for
    Primary ownerEverything a manager can do, plus adding and removing owners and managers, transferring primary ownership and removing the profile. There is exactly one primary owner per profile.Keep this on an account the business itself controls — not an agency, not a former employee.
    OwnerEdit all profile information, respond to reviews, publish posts and photos, view performance data, and add or remove managers.Owners can add other owners, so grant this only to people inside the business.
    ManagerEdit profile information, respond to reviews, publish posts and photos, and see performance data.The right level for an agency, a marketing contractor or a location manager. They cannot remove you.

    How to add a manager

    Open the profile, go to settings, choose People and access, select Add, enter the person's Google account email address, choose Manager and send the invite. Access starts only once they accept it.

    Google: manage owners and managers

    Someone else already owns the profile

    If a former agency or ex-employee holds the profile, request ownership through Google. The current owner is notified and has a window to respond before Google can transfer access to you.

    Google: request ownership

    How do I manage multiple Google Business Profiles?

    Use the profile list at business.google.com/locations to switch between profiles, group locations so teams only see their own, and use Google's bulk upload spreadsheet for large estates. Google's interface handles a handful of profiles comfortably; the manual work grows faster than the location count after that.

    The practical tipping point is around three profiles, or one reporting obligation. Below that, logging into each profile is fine. Above it, you are copying the same post into several profiles, chasing photos, and pasting rankings into a spreadsheet for someone else to read.

    • Location groups let you share access to a set of profiles at once rather than person by person.
    • Bulk upload spreadsheets update core fields across many profiles, but they are unforgiving about formatting and cover only part of the profile.
    • Agency user groups keep client profiles separate from your own organisation's profiles.
    Google: bulk upload spreadsheet Google: agency user groups Multi-location management in GBPly

    What Google's own Business Profile manager can't do

    Google's interface is built to keep one profile accurate, not to run content, monitoring and reporting across many. It has no post scheduler, no reliable change alerting with a revert, no map-position tracking, and nothing client-facing. None of that is a flaw — it is simply not what the tool is for.

    Tasks compared between Google's own Business Profile interface and GBPly
    TaskIn Google's interfaceIn GBPly
    Schedule posts in advance Not available
    Posts publish immediately; there is no scheduler or recurring post.    		Schedule and repeat posts across profiles, with content checked against Google's rules before publishing. GBP posts guide
    Alert you when your profile is edited Not available
    Google and the public can suggest edits; notification is inconsistent and there is no field-level history.    		Profile Guard snapshots every field, shows a before-and-after diff and lets you restore the correct value. Profile Guard
    Show where you rank across a map area Not available
    Performance shows searches and actions, never map position.    		Geo-grid scans across a map area, with Rank Replay animating movement between scans. Keyword rank tracker
    Send review requests at volume Partly
    Google gives you a share link to send manually.    		Email and SMS review campaigns, short links, QR codes and reminders, with reply drafting. Review collection
    Edit many locations at once Partly
    Bulk upload spreadsheets exist, but they are error-prone and limited to core fields.    		Bulk push of hours, attributes, descriptions and services with a confirmation step and per-profile results. Multi-location management
    Report to a client or head office Not available
    No client-facing view, no branded reporting and no approval workflow.    		White-label client portal and reports so clients see their own profile without seeing your dashboard. For agencies

    When should you use a third-party Google Business Profile manager?

    Use one when you manage several profiles, need content scheduled ahead, want to know within hours if your hours or category were changed, or have to show a client or head office what changed and what it achieved. For one profile that rarely changes, Google's own tools are enough.

    A third-party manager connects through Google's official OAuth flow and works on the same data you see in Google's interface — it does not give you a private ranking advantage, and any provider promising a specific position is worth treating with caution. What it changes is throughput and evidence: the same work done in a fraction of the time, with a record of it.

    Weighing up options? Compare twelve Google Business Profile management tools or see the full feature matrix. Both include competitors as well as us.

    Guides and official Google documentation

    Everything you need to run a profile well, in one place. Our guides explain what to do and why; Google's documentation is the authority on how the interface behaves. Google links were checked in August 2026.

    Frequently asked questions

    Where is Google Business Profile Manager?

    There is no separate dashboard any more. Sign in to the Google account that owns the profile and search your business name in Google Search or Maps to manage a single location. If you manage several, business.google.com/locations lists every profile your account can access.

    How do I add a manager to my Google Business Profile?

    Open the profile, go to the business profile settings, choose People and access (or Managers), select Add, enter the person's Google account email address, pick the Manager role and send the invitation. They must accept it before the access takes effect.

    How do I see who manages a Google Business Profile?

    Owners and managers can open People and access on the profile to see every account with access and its role. If you have no access at all, you cannot see the list — you can only request ownership through Google, which notifies the current owner.

    How do I stop managing a Google Business Profile?

    In People and access, find your own account and choose Remove. A primary owner cannot remove themselves until primary ownership is transferred to another owner, so transfer first, then remove your access.

    What is the difference between an owner and a manager?

    Owners can do everything, including adding and removing other users and removing the profile. Managers can edit information, post, reply to reviews and see performance data, but cannot change who has access. Give agencies and staff the manager role.

    Can two people manage the same Google Business Profile?

    Yes. A profile can have multiple owners and managers, each signed in with their own Google account. Sharing one login between people is the wrong approach — you lose the audit trail and cannot revoke a single person's access.

    Why can't I see my business when I sign in?

    Nearly always the wrong Google account. Check every account you use, then use Google's Business Profile account recovery. If the profile exists on Maps but belongs to someone else, request ownership and Google will contact the current owner.

    How do I manage multiple Google Business Profiles?

    Use the profile list at business.google.com/locations, group locations, and use bulk upload spreadsheets for large estates. Beyond a handful of profiles most teams move to a third-party manager for scheduled posting, change alerts and reporting.

    Is Google Business Profile Manager free?

    Yes. Creating, verifying and managing a Business Profile in Google's own interface is free, and there is no paid tier that improves your ranking. Third-party managers such as GBPly are paid because they add scheduling, monitoring, rank tracking and reporting on top.

    Do I need a third-party Google Business Profile manager?

    Not for one profile that rarely changes. It starts to pay off at roughly three profiles, or as soon as you have to report visibility to a client or head office, schedule content ahead, or catch unauthorised edits before customers see them.

    Manage every profile from one dashboard

    Scheduled posts, change protection with one-click revert, geo-grid rank tracking, review campaigns and a white-label client portal — connected through Google's official API, priced per profile, no contract.