GBPly - Google Business Profile management software

    Is GBPly Right For You?

    GBPly manages Google Business Profiles. It's built for two groups: agencies, consultants and freelancers who manage profiles for other businesses, and businesses that manage their own — one location, several, or a whole franchise network.

    Below is every customer situation we build for, why GBPly fits it, and the plan that matches. Where it isn't the right tool, that's written down too. Prefer to be walked through it? Use the guided version — no email, no forms.

    See plans and pricing

    The short answer

    GBPly is right for you if you are responsible for at least one Google Business Profile — your own or a client's — and the ongoing work of keeping it complete, active, reviewed and visible takes more time than it should. It is not the right tool for a business or client with no physical location and no defined service area, because there is no eligible profile to manage.

    • Agency already managing GBP for a few client profilesAgency — $69/month USD
    • Agency managing GBP for many client profilesAgency x10 — $349/month USD
    • Agency adding GBP management as a new serviceAgency — $69/month USD
    • Business with one locationBusiness — $39/month USD
    • Business with several locationsBusiness x10 — $199/month USD
    • Franchise or networkBusiness x10 — $199/month USD

    Who GBPly is right for

    Find the description closest to your situation. Each one lists the reasons, the parts of GBPly you'd actually use, and the plan.

    Agencies, consultants and freelancers

    Agency already managing GBP for a handful of clients

    You already sell Google Business Profile management, but you're doing most of it by hand inside Google's own interface, profile by profile.

    Yes — this is the core use case GBPly was built for, and the Agency plan covers it from your first client.

    Why GBPly fits

    • Every client profile lives in one dashboard instead of separate Google logins.
    • The repetitive work — posts, review replies, photos, profile fixes — is drafted for you and only needs approval.
    • GBP Expert tells you what's missing on each profile and in what order to fix it, so you're not auditing manually.
    • Rank tracking and reports give the client visible proof of the work every month.

    What you would use

    • AI Content Wizard and post scheduling
    • AI-drafted review replies
    • GBP Expert prioritised checklist
    • Geo-grid Rank Tracker and Rank Replay
    • Client-ready reports

    Recommended plan: Agency — $69/month

    Agency managing many client profiles

    You have a sizeable local client base and the admin — chasing content, replying to reviews, reporting — is what limits how many clients you can take on.

    Yes — Agency x10 is designed for exactly this, with bulk actions and a branded client portal so the work scales without more headcount.

    Why GBPly fits

    • Bulk management makes changes across profiles rather than one at a time.
    • Workspaces and team roles keep each client's data separate and let staff work without sharing logins.
    • The white-label client portal gets clients to upload photos and approve content themselves, under your brand.
    • Automated reminders chase clients for you instead of you writing the emails.
    • Profile Guard flags unwanted changes on client profiles before the client notices them.

    What you would use

    • Bulk management across profiles
    • White-label client portal
    • Workspaces and team roles
    • Automated client reminder emails
    • Profile Guard change monitoring
    • Scheduled rank tracking and reports

    Recommended plan: Agency x10 — $349/month

    Local SEO agency not yet selling GBP management

    You already do local SEO for clients with physical locations, but Google Business Profile management isn't a paid service line yet.

    Yes — this is one of the easiest services to add, because the clients who need it are already on your books.

    Why GBPly fits

    • Your existing local clients all have a profile that needs ongoing work, so there's no new audience to find.
    • GBP Expert scores a client's profile in minutes, which doubles as the pitch for the retainer.
    • The delivery work is largely automated, so the margin holds up as a monthly retainer.
    • You can start on a single profile, prove the result, then roll it out across the client base.
    • Lead Finder surfaces nearby businesses with weak profiles when you want to sell beyond your current list.

    What you would use

    • GBP Expert audit and score
    • AI Content Wizard and post scheduling
    • Review collection and AI replies
    • Rank Tracker for before/after proof
    • Lead Finder for new prospects

    Recommended plan: Agency — $69/month

    Agency whose clients are national or online-only

    You're considering GBP management, but your current clients are national brands, ecommerce or service businesses with no physical premises customers visit.

    Only partly — GBPly manages Google Business Profiles, so it helps as soon as a client has a real location or service area, and does nothing for a client with neither.

    Why GBPly fits

    • A business with no eligible Google Business Profile has nothing for GBPly to manage — we'd rather say that than sell you a plan you can't use.
    • If any client has offices, branches, or serves customers within a travel radius, that client is eligible and GBPly applies immediately.
    • Lead Finder lets you evaluate the local market opportunity before committing to a new service line.
    • Plans are monthly per profile, so you can trial the service on one eligible client rather than restructuring your offering.

    What you would use

    • Lead Finder market research
    • GBP Expert audit for any eligible client
    • Monthly per-profile plans

    Where it doesn't fit: If none of your clients have a physical location or a defined service area, GBPly is not the right tool for you yet.

    Recommended plan: Agency — $69/month

    Freelancer or one-person consultancy

    You're on your own, handling delivery and client communication yourself, and you can't afford hours lost to profile admin.

    Yes — the Agency plan starts at one profile, so you can run a paid GBP service without agency-scale costs.

    Why GBPly fits

    • Start with a single client profile and add more only as you win them.
    • AI drafts the posts and review replies; you keep approval over everything published.
    • The client portal handles client chasing and approvals, which is usually the part that eats a solo consultant's day.
    • Reports are generated for you, so monthly reporting isn't an unpaid evening job.

    What you would use

    • AI Content Wizard
    • AI review replies
    • Client portal for approvals
    • Automated reporting

    Recommended plan: Agency — $69/month

    Agency or reseller that needs everything under its own brand

    You resell local marketing and your clients should never see a third-party tool behind the service.

    Yes — the client-facing portal, reports and emails carry your brand, logo and domain rather than GBPly's.

    Why GBPly fits

    • The client portal is branded to your agency and served on your own domain.
    • Reports and shared links carry your branding.
    • Client emails and SMS can be sent through your own email and SMS connectors, from your own addresses and numbers.
    • Clients get a login that shows only their own profile and data.

    What you would use

    • White-label client portal on your domain
    • Branded reports and share links
    • Your own email and SMS connectors
    • Per-client access control

    Recommended plan: Agency x10 — $349/month

    Businesses managing their own profiles

    Single-location business managing its own profile

    You run one shop, practice, restaurant or service business, and your Google Business Profile is your main source of enquiries.

    Yes — the Business plan covers one profile and is built so keeping it active doesn't become another job.

    Why GBPly fits

    • GBP Expert tells you exactly what's incomplete or out of date, in priority order.
    • Posts can be written and scheduled ahead, so the profile stays active during busy weeks.
    • Every review arrives in one place with a suggested reply ready to approve.
    • Rank Tracker shows whether you're actually visible across your local area, not just at your own address.
    • Profile Guard alerts you if Google or a member of the public changes your details.

    What you would use

    • GBP Expert checklist
    • AI posts and scheduling
    • Review requests and AI replies
    • Geo-grid Rank Tracker
    • Profile Guard

    Recommended plan: Business — $39/month

    Multi-location brand managing its own locations

    You have several branches under one brand and keeping each profile accurate, active and measurable from head office is the problem.

    Yes — Business x10 manages multiple profiles from one dashboard, with bulk updates across locations.

    Why GBPly fits

    • Bulk updates push hours, attributes and content changes across locations instead of one profile at a time.
    • Each location's reviews land in one inbox with replies drafted in a consistent brand voice.
    • Content can be scheduled per location so posts stay locally relevant.
    • Rank tracking compares visibility location by location, so you can see which branches need attention.

    What you would use

    • Bulk management across locations
    • Central review inbox
    • Per-location scheduling
    • Per-location rank tracking and reports

    Recommended plan: Business x10 — $199/month

    Franchise or network with separate owners per site

    Head office owns the brand, but each site is run by a different franchisee — and profiles drift as a result.

    Yes — workspaces and roles give head office oversight while letting each site handle its own local content.

    Why GBPly fits

    • Workspaces separate each franchisee's data, with roles controlling who can change what.
    • Head office can push brand campaigns across the network while sites add their own local posts.
    • Profile Guard catches unapproved changes to names, hours and categories across every site.
    • Reporting rolls up across the network and drills down per site.

    What you would use

    • Workspaces and team roles
    • Brand campaigns plus local content
    • Profile Guard across the network
    • Network and per-site reporting

    Recommended plan: Business x10 — $199/month

    In-house marketer or small marketing team

    Google Business Profile is one of many things on your list, and it slips because it needs constant small actions.

    Yes — the point of GBPly is that the profile keeps moving on a schedule instead of depending on you remembering.

    Why GBPly fits

    • Content is prepared in batches and publishes on its own schedule.
    • Reminders tell you what needs doing rather than you re-auditing the profile.
    • Review replies are drafted for you and only need approval, so response times stay short.
    • Insights and rank reports give you numbers to show internally without manual collation.

    What you would use

    • Batch content creation and scheduling
    • Reminders and prioritised actions
    • AI review replies
    • Performance Insights and reports

    Recommended plan: Business — $39/month

    The guided walkthrough, written out in full

    These are the exact questions the interactive version asks, every answer you can give, and what GBPly does about it. Nothing here is hidden behind a click.

    Who do you manage Google Business Profiles for?

    Two quick questions and we'll show you the parts of GBPly that actually matter to you.

    Clients / other businesses

    I'm an agency, consultant or freelancer

    My own business

    One location, several locations or a network

    Do you already offer Google Business Profile management to clients?

    Perfect. GBPly was built to help agencies deliver GBP management profitably — whether you're already selling it or thinking about adding it.

    Yes — we already manage GBP for clients

    Not yet — I'm considering adding it as a service

    What takes the most effort in your GBP service today?

    Pick the one that costs you the most time.

    Doing the repetitive work

    Posts, reviews, photos, updates, optimisation

    GBPly gives those hours back.

    • AI Content WizardCreates posts from the client's actual business, not generic templates.
    • Post & image schedulingPrepare content ahead of time and let it publish automatically.
    • AI review responsesEvery review lands in one place with a suggested reply ready to approve.
    • GBP ExpertA prioritised checklist of what needs fixing instead of manual audits.
    • Bulk managementMake changes across profiles rather than profile by profile.

    Your team spends less time on repetitive GBP work and has capacity for more clients.

    Added to your GBPly: AI Content Wizard, Post & image scheduling, AI review responses, GBP Expert.

    Chasing clients

    Photos, approvals, offers, customer details

    Let your clients do their part without the email chains.

    The portal is branded as you, sits on a neutral domain and needs no GBPly account for the client.

    Stop being the bottleneck between your client and their Google profile.

    Added to your GBPly: White-Label Client Portal, Automated client reminders, Client post approvals.

    Reporting and proving our value

    Building reports, showing rankings, explaining the work

    Make the work visible all month — not just when you send a report.

    • Performance InsightsCalls, views, directions, website clicks and search terms over time.
    • Rank TrackerShow exactly where the business appears geographically for key searches.
    • Rank ReplayShow how that visibility has moved week by week.
    • Client portalClients can see their current performance whenever they want.

    Instead of explaining what the client is paying for at renewal, they've been watching the work happen all month.

    Added to your GBPly: Performance Insights, Rank Tracker, Rank Replay, White-Label Client Portal.

    Managing lots of clients and profiles

    Different Google accounts, logins, team members

    One operating system for every client profile.

    More clients doesn't have to mean proportionally more admin.

    Added to your GBPly: Workspaces, Multi-Google-account support, Team roles, Bulk management.

    Winning more GBP clients

    Finding prospects and showing them why they need help

    GBPly doesn't just help you deliver the service. It helps you sell it.

    Search a market → find neglected profiles → score the opportunity → show them their gaps → generate personalised outreach → track the lead.

    • Lead FinderScan Google Maps markets and surface under-optimised profiles with an Opportunity Score.
    • Industry AnalysisTurn the prospect's real weaknesses into the proof in your pitch.

    Don't tell prospects they need GBP management. Show them.

    Added to your GBPly: Lead Finder, Industry Analysis, AI outreach.

    Protecting client profiles

    Catching unexpected Google or third-party edits

    Know when something changes before your client tells you.

    • Profile GuardSnapshots protected information, detects outside changes, shows before/after and lets you restore.

    Turn unexpected profile changes from a client problem into something you quietly catch and fix.

    Added to your GBPly: Profile Guard, Change history & restore.

    How many client profiles are you managing?

    Just one for now

    Multiple client profiles

    Do you already work with local businesses?

    Yes — we already have local-business clients

    You may already have your first GBP clients.

    Optimise the profile → keep it active with posts and photos → generate genuine reviews → monitor Maps visibility → report results → charge a recurring fee.

    • OnboardGBP Expert identifies the work that needs doing.
    • DeliverAI content, scheduled posts and photos, review tools.
    • CollaborateA white-label portal your client logs into, branded as you.
    • Measure & retainPerformance reporting and Rank Tracker keep the retainer visible.

    GBPly handles the repetitive part of delivering that service.

    Added to your GBPly: GBP Expert, AI Content Wizard, White-Label Client Portal, Performance reporting.

    Not yet — we're looking for new clients

    GBPly can help you find the businesses that already need the service.

    Search "plumbers in Manchester" → spot under-optimised profiles → find the specific weaknesses → produce an audit → contact them with real data → win them → deliver from the same system.

    • Lead FinderMarket search, opportunity scoring, prospect pipeline and AI-assisted outreach.
    • Industry AnalysisA shareable audit that does the convincing for you.

    So GBPly helps you find the client AND deliver the service.

    Added to your GBPly: Lead Finder, Industry Analysis, AI outreach, GBP Expert.

    How many locations do you look after?

    Good — GBPly is used by single-site businesses right through to national networks.

    One location

    Multiple locations

    Franchise / dealer / branch network

    What would you most like GBPly to help with?

    I don't know whether my profile is properly optimised

    You don't need to know how to optimise a Google Business Profile.

    Connect the profile, GBPly scores it, finds what's missing or stale, and puts the work in priority order — storefront, service-area or hybrid.

    • GBP ExpertA scored checklist you can fix directly from GBPly.

    GBPly tells you what to do next.

    Added to your GBPly: GBP Expert, Prioritised action list.

    I don't have time to keep it updated

    Approve the work rather than creating it from scratch.

    Most owners spend around 10–15 minutes a week once it's set up.

    Added to your GBPly: AI Content Wizard, Post & image scheduling, Automated review requests.

    I need more Google reviews

    Turn review collection from something you remember occasionally into a process.

    Added to your GBPly: Review campaigns, SMS & email requests, QR flyers, AI review replies.

    I want to understand my Maps visibility

    Don't search your own business from your phone and guess where you rank.

    • Rank TrackerA geographic grid showing where you appear across your area.
    • Rank ReplayWatch how that visibility has moved over time.
    • Competition AnalysisSee how you compare with the businesses ranking above you.

    Added to your GBPly: Rank Tracker, Rank Replay, Competition Analysis.

    I want to know whether my profile is generating business

    See what people actually do after finding you.

    • Performance InsightsViews, calls, direction requests, website clicks and the searches behind them.

    Added to your GBPly: Performance Insights, Search term reports.

    I worry about Google changing my information

    Google, third parties or other users can change your profile. GBPly watches it for you.

    • Profile GuardDetects outside edits, shows before/after and lets you put it back.

    Added to your GBPly: Profile Guard, Change history & restore.

    What's hardest about managing your locations?

    Managing one profile is simple. Keeping every location accurate and active is the hard part.

    Keeping information consistent

    One source profile. Push the change everywhere.

    Compare every location against a source profile, choose which ones need the update, then push it — bank holiday hours, a new central phone number, a new service, updated descriptions.

    • Bulk ManagementUpdate the fields that should match, while local posts and photos stay local.
    • Profile GuardCatches information drifting back out of line.

    Added to your GBPly: Bulk Management, Source-of-truth profile, Profile Guard.

    Updating everything across every location

    Roll a change out once instead of location by location.

    • Bulk updatesSelect the locations, apply the change, done.
    • Central schedulingSchedule content across locations, with local variations where needed.

    Added to your GBPly: Bulk Management, Post & image scheduling.

    Managing reviews and content

    Every location's reviews and content in one place.

    Added to your GBPly: Central review management, AI review replies, Central scheduling.

    Knowing which locations are performing

    Compare locations properly.

    Who's getting found? Who's getting calls? Who's slipping? And where does each location rank in its own area?

    Added to your GBPly: Cross-location insights, Rank Tracker, Rank Replay.

    Giving different people the right access

    Head office, regional managers, location managers, viewers.

    Added to your GBPly: Workspaces, Team roles, Multi-Google-account support.

    Protecting profiles from unexpected changes

    Catch outside edits across the whole estate.

    • Profile GuardMonitors each location and shows exactly what changed.

    Added to your GBPly: Profile Guard, Change history & restore.

    Who manages the profiles today?

    Franchise and branch networks have a different problem: control and consistency without taking local control away.

    Head office

    Individual franchisees / locations

    A mixture of both

    What's the biggest challenge across the network?

    Keeping brand information consistent

    Central control without taking local control away.

    Head office gets visibility and control without every local update becoming a head-office task.

    Added to your GBPly: Source-of-truth bulk updates, Profile Guard, Team roles.

    Rolling out changes across every location

    One rollout, every unit.

    Added to your GBPly: Source-of-truth bulk updates, Central scheduling.

    Stopping locations drifting from brand standards

    See every change, wherever it came from.

    • Profile GuardSnapshot, detect, compare, restore — with an audit trail.

    Added to your GBPly: Profile Guard, Change history & restore, Team roles.

    Measuring each location separately

    Two units under the same brand can have very different local visibility.

    Added to your GBPly: Per-location Rank Tracker, Rank Replay, Cross-location reporting.

    Managing reviews and content centrally

    Every unit's reviews and content from one dashboard.

    Added to your GBPly: Central review management, AI review replies, Central scheduling.

    What each situation ends up recommending

    Agency already managing GBP for a few client profiles

    GBPly Agency looks right for you.

    You already manage GBP for clients, so start with one profile and add more as you win them.

    Plan: Agency — $69/month USD

    Grows into: Lead Finder, Profile Guard, AI Content Wizard, Review campaigns, Workspaces & team roles.

    Agency managing GBP for many client profiles

    GBPly Agency x10 looks right for you.

    You already manage GBP for several client profiles, so GBPly can start saving your team time across the whole client base immediately.

    Plan: Agency x10 — $349/month USD

    Grows into: Lead Finder, Profile Guard, AI Content Wizard, Review campaigns, Workspaces & team roles.

    Agency adding GBP management as a new service

    GBPly Agency looks right for you.

    You're adding GBP management as a service — start with one client, prove it, then scale.

    Plan: Agency — $69/month USD

    Grows into: Lead Finder, Profile Guard, AI Content Wizard, Review campaigns, Workspaces & team roles.

    Business with one location

    GBPly Business is built for exactly this.

    One profile, kept optimised, active and visible — without it becoming another job.

    Plan: Business — $39/month USD

    Grows into: GBP Expert, Review campaigns, Rank Tracker & Rank Replay, Profile Guard, Performance Insights.

    Business with several locations

    GBPly Business x10 is designed for multiple profiles.

    Several locations to keep accurate, active and measurable, managed from one dashboard.

    Plan: Business x10 — $199/month USD

    Grows into: GBP Expert, Review campaigns, Rank Tracker & Rank Replay, Profile Guard, Performance Insights.

    Managing more than 10 locations? GBPly is still built for this — get in touch and we'll show you the best way to structure them.

    Franchise or network

    GBPly Business x10 is designed for multiple profiles.

    A network needs head-office control and local flexibility at the same time — that's what GBPly's workspaces, roles and bulk updates are for.

    Plan: Business x10 — $199/month USD

    Grows into: GBP Expert, Review campaigns, Rank Tracker & Rank Replay, Profile Guard, Performance Insights.

    Managing more than 10 locations? GBPly is still built for this — get in touch and we'll show you the best way to structure them.

    Still not sure which one you are?

    Take the guided version — three questions and it will point you at the right plan.

    Start a free trial