GBPly - Google Business Profile management software
    Website SEO Audit

    The Website SEO Audit Built for Local Search

    Find out exactly why your website isn't winning local customers, and what to fix first. GBPly reads up to 100 pages of your site, checks them against your Google Business Profile and runs nearly 60 local SEO checks across business details, schema, content, keywords, technical SEO, speed, trust and AI search. You get a score out of 100 and a fix list in order of impact that you, your developer or an AI website builder can act on today.
    gbply.net/dashboard/website-audit
    Illustrative example with a sample business. Your audit uses your own website and Google profile.

    How It Works

    1

    Choose how deep to go

    Pick 20 to 100 pages. We start with the pages that matter most for local search: your homepage, services, areas, about and contact.

    2

    We read and check every page

    Your details, markup, titles, headings, keywords, links, sitemap, robots.txt and Google's speed test, compared with your Google profile. Usually a minute or two.

    3

    Fix what matters most

    Work down a clear list ranked by impact, copy the ready-made schema, export a branded PDF or a fix list for your AI website builder, then re-run to see the score climb.

    Nearly 60

    local SEO checks in every audit

    8

    areas scored out of 100

    Up to 100

    pages read, your choice

    1–2 min

    for a typical audit

    An SEO audit that knows your business

    Most website SEO audits grade your pages in isolation. This one starts from your Google Business Profile, so every check is about winning local customers.

    Website vs Google profile

    Catch the mismatches that quietly cost you calls

    The audit reads your phone number, address, business name and opening hours on the pages it checks and compares them, detail by detail, with the Google Business Profile customers already see. Wrong numbers, old addresses and conflicting hours are flagged with the exact pages to fix.

    • Phone, address, name and hours checked against Google
    • Tap-to-call links, contact page and an embedded map
    • Makes sure the website link on your Google profile actually works

    Keyword gaps

    See which searches your website isn't backing up

    A generic SEO checker can't know what you should rank for. This audit can. It takes your Google categories, services and service areas, the searches that already find you on Google and the keywords you track in Rank Tracker, then shows whether each one is targeted in a page title, heading or page address, only mentioned in the text, or missing altogether.

    • Built from your own Google profile and search data
    • Targeted, Mentioned only or Missing for every keyword
    • The best page to target each one

    Schema markup

    Get your local business schema written for you

    Structured data is the hidden code that tells search engines exactly who you are, where you are and when you're open. The audit checks whether yours exists, uses the most specific business type, is complete, matches Google and is free of errors. Then it hands you ready-made markup built from your Google profile, ready to copy in and test with Google's own tool.

    • Business type, missing details and broken markup checked
    • Ready-made JSON-LD from the details on your Google profile
    • One click to Google's Rich Results Test

    Actionable fixes

    Know exactly what to fix first, and how

    Every finding is ranked by impact and explained in plain English: what we found, why it matters, how to fix it and which pages are affected. No jargon and no wall of warnings. If something doesn't apply to your business, ignore it and it leaves your score and your reports.

    • High, medium and low impact, in that order
    • Why it matters, how to fix it, pages affected
    • Ignore what doesn't apply, restore it any time

    Reports

    Hand it to a client, a developer or an AI website builder

    Print or save a polished PDF carrying your own logo, colour and footer, and never our name. Or copy the fix list as Markdown, written for AI website builders such as Lovable, Claude or ChatGPT: the fixes in order, the pages affected, the ready-made markup and clear instructions to keep your Google details exactly as they are.

    • Branded print and PDF report, white-label by default
    • Markdown fix list to paste into an AI builder or email to a developer
    • Print any past audit from History

    Progress

    Prove the work paid off

    Every audit is saved, so you can re-run after changes and watch the score climb, section by section. It's ideal for monthly client reporting, or simply for checking your web designer did what they said they would.

    • Your last 20 audits kept in History
    • Score change shown after every run
    • Go deeper later and only pay for the new pages

    Examples use a sample business.

    Everything a Local SEO Audit Should Check

    Nearly 60 checks in eight scored areas. Select any area in the app to see only its fixes.

    Business details

    Phone, address, business name and opening hours compared with your Google profile, phone on every page, tap-to-call, contact page, embedded map, a working profile link and tracking on that link.

    Structured data (schema)

    LocalBusiness markup, the most specific business type, name, address and phone, hours, map position and profiles, matching Google, broken markup, WebSite and breadcrumb markup, and self-serving review stars.

    Page content

    Missing, duplicate and badly sized meta titles and descriptions, service and location in the homepage title and main heading, H1s, subheadings, thin pages and image alt text.

    Keywords

    Your main Google category, town or city, services, service areas, the searches that find you on Google and your tracked keywords: targeted, mentioned only or missing.

    Technical SEO

    HTTPS and redirects, mobile setup, robots.txt, XML sitemap, pages hidden from Google, canonical tags, broken internal links, page language, favicon and social share previews.

    Speed

    Google PageSpeed mobile score, Core Web Vitals and homepage download size, straight from Google's own test when it's available.

    Trust and enquiries

    Enquiry forms or online booking, reviews and testimonials, a link to your Google reviews, social profiles, an about page and a privacy policy.

    AI search readiness

    Whether AI assistants are allowed to read your site, markup that links your profiles together (sameAs), and answers to the questions customers ask.

    A local SEO audit, not a generic SEO checker

    Built for businesses that win customers from Google Search and Maps.

    Checked against your Google profile

    Your name, phone, address, hours, categories, services and areas come straight from your Google Business Profile, so the audit knows what your website should say.

    Keywords from your real data

    No guessing at keywords. The audit uses your Google categories, services, service areas, the searches that find you and your tracked keywords.

    Same website, same result

    Every check is a fixed rule applied to what we actually read, with no AI guesswork. Anything we couldn't verify is marked Not checked and never counts against you.

    Speed from Google itself

    Google's own PageSpeed mobile score and Core Web Vitals, whenever Google's speed test is available for your site.

    Ready for AI search

    Checks AI assistants can read your website, that your markup links your profiles together, and that you answer the questions customers ask.

    Part of a full local SEO suite

    Re-checking your site also refreshes the website details GBP Expert and AI posts use, and your AI assistant can read the latest audit through the MCP server.

    First 20 pages free

    Pay for the pages you audit, nothing more

    Included on every paid plan. Each business's first audit reads its first 20 pages free. After that it's 10 credits per 20 pages actually read, so a smaller website costs less, and if we can't read your website nothing is charged.

    See plans and credit packs

    20 pages

    10

    credits

    Free on 1st audit

    40 pages

    20

    credits

    10 on 1st audit

    60 pages

    30

    credits

    20 on 1st audit

    80 pages

    40

    credits

    30 on 1st audit

    100 pages

    50

    credits

    40 on 1st audit

    Monthly plan credits are used first.

    Charged only for pages actually read
    Never more than the price you confirm
    Add pages within 30 days without paying twice

    Who It's For

    Local business owners

    Find out why your website isn't bringing in calls and enquiries, in plain English, with fixes you can hand straight to your web designer or paste into an AI website builder.

    Agencies

    Audit every client's website in minutes, send white-label PDF reports with your branding, and show the score going up month after month.

    Web designers and developers

    Get a prioritised, page-by-page fix list and ready-made local business schema built from the client's verified Google details.

    Multi-location brands

    Audit the website or location page linked to each Google profile, so every branch's page backs up the details customers see on Google.

    Good to Know

    Audits the website saved on your Google Business Profile and the pages it links to
    Every check is a fixed rule, not AI, so the same website gets the same result
    Anything we couldn't verify is marked Not checked and never affects your score
    Some websites block automated reading; if we can't read yours, no credits are used
    GBPly finds and explains the fixes; it doesn't edit your website for you
    Available on every paid plan and uses credits; your monthly plan allowance is used first

    Frequently Asked Questions

    What is a website SEO audit?
    A website SEO audit checks your site for the things that help or hold back its visibility in search engines: titles and headings, structured data, keywords, technical setup, speed and trust signals. GBPly's Website SEO Audit does this with a local focus, comparing your website with your Google Business Profile, and gives you a score out of 100 with fixes in order of impact.
    How is a local SEO audit different from a normal SEO audit?
    A normal SEO audit grades pages in isolation. A local SEO audit also checks the signals that help you show up in Google Maps and local results: whether your name, address, phone and hours match your Google profile, whether you have local business schema, and whether your services, town and service areas are targeted on your pages. GBPly's audit uses your own Google profile, the searches that find you and your tracked keywords to do this.
    What does the Website SEO Audit check?
    Nearly 60 checks across eight areas: business details compared with Google, structured data, page content, keywords, technical SEO, speed (Google PageSpeed and Core Web Vitals), trust and enquiries, and AI search readiness.
    How much does a website SEO audit cost?
    It's included on every paid plan and costs 10 credits per 20 pages read, from 20 pages (10 credits) to 100 pages (50 credits). The first 20 pages of each business's first audit are free. You only pay for pages actually read, and nothing is charged if your website can't be read.
    Does the audit use AI?
    No. Every check is a fixed rule applied to the pages we read, so results are consistent and explainable. The Markdown fix list is written for AI website builders such as Lovable, Claude or ChatGPT, so you can use AI to make the fixes if you want to.
    Can I give the report to my clients?
    Yes. Print it or save it as a PDF with your own logo, colour and footer from your workspace branding. Without branding, the report carries no branding at all, and it never mentions GBPly.
    Does it write schema markup for me?
    Yes. The Structured data tab gives you ready-made local business markup (JSON-LD) built from your Google Business Profile details. Copy it, check it, paste it into your homepage and test it with Google's Rich Results Test.
    How long does an audit take?
    Usually a minute or two, and up to about two minutes for 100 pages. You can leave the page while it runs.
    How often should I audit my website?
    Re-run the audit after you change your website, and at least monthly if you're actively working on SEO. History keeps your last 20 audits so you can see the score change.
    Will fixing everything guarantee higher rankings?
    No tool can guarantee rankings. The audit shows where your website is sending weak or conflicting signals about your business and how to fix them, so search engines and customers can trust it.
    Can I audit a competitor's website?
    The audit runs on the website saved on a Google Business Profile you've connected to GBPly. To see how you compare with local competitors, use Competition Analysis.

    Related Features

    GBP ExpertCitation ManagementAI VisibilityKeyword Rank TrackerCompetition AnalysisLocal SEO GuideWebsite SEO Audit user guideAll Features

    See What's Holding Your Website Back

    Run your first Website SEO Audit and get a clear, prioritised fix list. The first 20 pages are free.

    Rated 4.9 out of 5 from 39 GBPly customers.Read customer stories