Running a Website SEO Audit for Local Search in GBPly

Business details: whether your phone number, address, business name and opening hours on the website match your Google profile, whether your phone number is on every page, tap-to-call links, a contact page, a map, whether the website link on your Google profile works and whether it carries tracking.

Structured data: whether your site has local business markup (the hidden code that tells search engines who and where you are), whether it uses the most specific business type, which details are missing, whether they match Google, whether any markup is broken, WebSite and breadcrumb markup, and review stars added to your own markup.

Page content: meta titles and meta descriptions (missing, duplicate or the wrong length), whether your homepage title and main heading name your service and location, main headings (H1), subheadings, thin pages and image alt text.

Keywords: whether your Google categories, services, town and service areas, the searches people use to find you on Google, and your tracked keywords appear in page titles, headings or page addresses, or only in the text.

Technical: HTTPS, robots.txt, sitemap, pages hidden from Google, canonical tags, broken links, mobile viewport, language, favicon and social sharing previews.

Speed: Google's mobile speed score, Core Web Vitals and your homepage's download size, when Google's speed test is available for the audit. If it isn't, speed shows as Not checked and doesn't affect your score.

Trust and enquiries: enquiry forms or booking, reviews or testimonials, a link to your Google profile or reviews, social profiles, an about page and a privacy policy.

AI search: whether AI search tools are blocked from reading your site, links that tie your website to your Google profile and social pages, and question-and-answer content.

Choose the business at the top of the menu, open Website SEO Audit and select Run your first audit (or Run new audit). Use the slider to choose how many pages to check, from 20 up to 100. We start with your most important pages: services, areas, about and contact.

It costs 10 credits per 20 pages we read, so 20 pages is 10 credits and 100 pages is 50 credits. The first 20 pages of each business's first audit are free, including businesses you connected before the Website SEO Audit existed. You only pay for the pages we actually read, so a smaller website costs less, and nothing is charged if we can't read the website.

Every audit reads every page fresh from your live website, so changes you've made show up straight away.

Each audit also refreshes your business summary and the website details GBP Expert and AI posts use, the same as Re-analyse website in GBP Expert (which reads 20 pages for 10 credits, or free when there's no earlier audit or the last read failed). Adding new pages only updates the audit.

An audit usually takes a minute or two; a 100-page audit can take up to about 2 minutes. You can leave the page while it runs.

Only owners, admins and editors can run audits. Viewers can see the results.

Select Export report next to Run new audit.

Print or save as PDF opens your browser's print window with a clean report: score, every fix in order of impact, structured data, keywords, the pages checked and what's already working. Choose Save as PDF as the printer to keep a copy. If you've set your logo, name, colour and footer in Workspace settings › Branding, the report carries your branding; otherwise it has no branding at all.

Copy fix list for AI copies the audit as Markdown, written for AI website builders such as Lovable, Claude or ChatGPT. Paste it into your builder's chat and it has the fixes in order, the pages affected, the ready-made business markup and instructions to keep your Google details exactly as they are. Download Markdown file saves the same text as a file you can send to your web developer.

The report shows the audit you're looking at, so you can also print an older audit from History.

The score out of 100 is made up of eight sections: 80 or more is Good, 60 to 79 Needs work and below 60 Poor. After your second audit you'll also see how much the score has gone up or down since the last one. Select a section to see only its issues.

To improve lists everything to fix, starting with what has the most impact. Each item starts with Check: and the thing we checked, followed by what we found. Open any item to see why it matters, how to fix it and which pages are affected.

Structured data shows the markup we found and gives you ready-made local business markup built from your Google profile. Copy it, check every detail, then paste it into your homepage or send it to whoever looks after your website. Test with Google opens Google's Rich Results Test and Schema validator opens the Schema.org checker for your site.

Keywords shows each keyword as Targeted (in a page title, main heading or page address), Mentioned only (in the text) or Missing, and the best page for it.

Pages lists every page we read with its title and description length, main heading, word count, images without alt text and issues. Select a page to see its heading outline.

Passed lists everything that's already working, anything shown for information, and anything we couldn't check (Not checked), which never counts towards your score.

History keeps your last 20 audits so you can see how the score has changed. Select an older audit to open it; a note at the top shows its date, with Show the latest to go back.

If a finding doesn't apply to your business, open it and select Ignore this finding. Ignored findings are left out of your score and your exports, and move to a collapsed Ignored group where Restore brings them back.

We read the website saved on your Google profile and the pages it links to. If your profile links to a single location page, that page is treated as the starting page.

Some websites block automated reading. If we can't read a site, the audit tells you and no credits are used.

The audit doesn't use AI. Every check is a fixed rule applied to your pages, so the same website gets the same result.

If your Google profile has no website, the page asks you to add one. Add it in GBP Expert, then come back to run the audit.

The Website SEO Audit is on every paid plan. Without an active plan, the menu item shows Upgrade.

If you've connected an AI assistant through the MCP Server / AI Connector, it can read your latest audit (score, fixes and ready-made markup) but can't start a new one.

Explore the Website SEO Audit page for an overview of what this feature does.

Choose how many pages of the business's website to check.

Each finding explains what's wrong and how to fix it.

The category scores double as filters.

The audit suggests business markup based on your Google profile.

These tabs show the evidence behind the score.

Look back at a previous result.

Exports use the audit currently on screen.