Using GBP Expert in GBPly

A dismissible banner explains that the profile now feeds AI search — Google uses Business Profile data in Gemini, AI Overviews and "Ask Maps", so accurate categories, structured attributes, fresh photos and consistent name/address/phone details shape how AI describes the business. Dismiss it once you've read it and it won't come back.

If Google hasn't verified the profile, a verification warning appears with the current status and a link to the relevant Google page to complete or fix verification. Until that's resolved, edits may not appear publicly. While a profile is unverified, the verification item is pinned to the top of the checklist.

Ask the Expert reads your business website and compares it with your Google Business Profile, so the two tell Google and customers the same story.

It looks for a business name that doesn't match your real-world signage, a missing or poorly matched primary category, useful extra categories, a phone number, address, opening hours, services or service areas that differ between the website and the profile, and gaps in your description.

Click Ask the expert on the Ask the Expert card to start. Once you have results, the button changes to Ask again.

1. Business type — whether customers come to your address, whether there is permanent signage there during opening hours, and whether you travel to customers. This tells the expert if you are a storefront, service-area or hybrid business.

2. Name & categories — confirms that your profile name is exactly the name on your signage, invoices and branding, and shows your primary category.

3. Details match — puts your profile and your website side by side: name, phone, address, hours, services and areas covered. If a detail wasn't found on the website, that doesn't mean it's missing from your site. We read a limited number of pages, and some sites load content in ways we can't see.

4. Description & services — shows your current description and services. If we couldn't read your website, you can type the main phone number customers use and the main services you sell.

5. Before we check — an optional box for anything else the expert should know, such as seasonal work or services you've stopped offering.

The first time, answers are suggested from what your profile already says. After that, they are filled in from your last run, so you only change what's no longer right. If your website needs reading again, that happens in the background while you work through the steps.

Findings appear under What the expert found, ordered by priority: Handle with care, then High, Medium and Low. Your primary category is dealt with first, because the services and attributes Google offers depend on it.

Findings with an AI suggestion badge came from the expert's AI review. Others come from fixed checks against Google's guidelines. Many findings include a Google's guidance link to the relevant Google help page.

The line under the heading shows when the profile was last reviewed and whether it includes a fresh expert opinion, one carried over from your last review (because the website hasn't been re-read since), or none because the workspace had no AI credits left that month.

If the findings are more than a month old, the card says so. Click Ask again to refresh them.

Review & apply opens the right editor with the suggested value already filled in, so you can check it before saving. Fix this opens the editor for you to fill in. Some findings link straight to another page, such as Photos.

Suggested categories and services also appear inside the Categories and Services editors, so you can add them in one click.

Changes to your business name, address, business type, primary category or phone number show Read first. Google reviews these changes before they go live and sometimes asks you to verify the business again, so only continue if the new information is correct.

Ignore hides a finding that doesn't apply to you. Ignored findings go into a collapsed Ignored findings group, and Restore brings one back. They stay ignored when you ask again.

Clear findings removes the current findings, previous reviews and your answers for this profile. It can't be undone and doesn't affect your score or checklist.

Only people who can edit the profile see the apply, ignore and clear buttons.

The expert's AI opinion uses the workspace's AI credits. To save credits, it only runs again when there's no earlier opinion or your website has been re-read. Otherwise the last opinion is reused.

If the workspace has run out of AI credits, Ask the Expert still runs all its fixed checks and the website comparison. Only the AI suggestions are skipped.

The checklist shows every profile field and whether it's complete. Fields are categorised by priority — High, Medium, and Low.

High-priority fields (like business hours, description, and categories) have the biggest impact on local search visibility.

Green ticks indicate completed fields. Red crosses show what's missing. Click any field to edit it directly.

A business-type badge at the top of the page shows whether the profile is treated as a Storefront, Service Area or Hybrid business. The checklist adapts to that type — a service-area business is checked on its service areas rather than a storefront address, for example.

Click on any incomplete or existing field to open the editor. You can update your business name, address, phone number, website, description, hours, categories, services, and more.

Changes are pushed directly to your Google Business Profile via the API. Some changes may take a few minutes to appear on Google.

Special fields like business hours have dedicated editors with day-by-day time pickers. When Ask the Expert has suggestions, the Categories and Services editors show them too.

If the business has a website, GBPly reads it, picks out details such as phone numbers, address, hours, services and service areas, and writes a summary. Ask the Expert uses those details for its profile-versus-website comparison, and the AI content features use the summary to write more relevant posts and descriptions.

The website is read automatically after a profile is connected, and again in the background if the site was temporarily unreachable. You can force a fresh read at any time with the Re-analyse website button on the GBP Expert page. This is useful after a site redesign or a change of services, and the next Ask the Expert run will use the new details.

The Sync button pulls the latest data from Google — profile details, reviews, posts, media, and insights.

We recommend syncing at least once a day if you're actively managing your profile, though the system also syncs automatically in the background.

Explore GBP Expert features for an overview of what this feature does.