Q&A Manager

Click 'Generate FAQs' to use AI to create relevant questions and answers based on the business profile and website content.

The AI generates questions that potential customers commonly ask about businesses in that category. Any individual question can also be answered on its own using the AI Answer action on the question.

Manually add Q&As by clicking 'Add Q&A'. Enter the question and a detailed, informative answer.

Edit existing Q&As at any time to keep information current. You can reorder Q&As to prioritise the most important ones.

Convert a Q&A into a Google Business Profile post to get the answer in front of customers. This publishes the question and answer as a standard update post.

This is particularly effective for seasonal questions or time-sensitive information.

Select several Q&As and publish them as a drip-fed series of posts rather than all at once. Choose a start date and a cadence — every day, every 2 days, every 3 days, or weekly — and one post is scheduled per Q&A.

Q&As are held to the same content rules as posts, so anything covering location, contact details or opening hours is skipped, and addresses and postcodes are stripped. Blocked entries need rewording, or an explicit override, before they'll publish.

Export the Q&As as FAQPage structured data (JSON-LD). Paste this code into the business website so search engines and AI systems can read the answers directly from the page.

Google no longer shows FAQ rich results in Search, so treat this as machine-readable context for the page rather than a way to change how the listing looks.

Download all Q&As as a CSV file for backup, reporting, or use in other systems.

You can also import Q&As from a CSV — handy if you already maintain FAQs elsewhere, or want to reuse a set of answers across several profiles.