Q&A Manager
Go to Q&A Manager →The Q&A Manager is a managed FAQ knowledge base for a business profile. Google has removed the native Q&A feature from Business Profiles, so entries here do not appear on the profile as questions and answers. Instead, they give you a maintained set of answers you can publish as posts and expose as structured data on a website — both of which still feed Google's AI-generated answers and local search results.
AI FAQ Generation
Click 'Generate FAQs' to use AI to create relevant questions and answers based on the business profile and website content.
The AI generates questions that potential customers commonly ask about businesses in that category. Any individual question can also be answered on its own using the AI Answer action on the question.
Generated FAQs should be reviewed and customised to accurately reflect the business's actual policies and offerings.
Adding & Editing Q&As
Manually add Q&As by clicking 'Add Q&A'. Enter the question and a detailed, informative answer.
Edit existing Q&As at any time to keep information current. You can reorder Q&As to prioritise the most important ones.
Publishing as Posts
Convert a Q&A into a Google Business Profile post to get the answer in front of customers. This publishes the question and answer as a standard update post.
This is particularly effective for seasonal questions or time-sensitive information.
Batch Publishing
Select several Q&As and publish them as a drip-fed series of posts rather than all at once. Choose a start date and a cadence — every day, every 2 days, every 3 days, or weekly — and one post is scheduled per Q&A.
Q&As are held to the same content rules as posts, so anything covering location, contact details or opening hours is skipped, and addresses and postcodes are stripped. Blocked entries need rewording, or an explicit override, before they'll publish.
JSON-LD Export
Export the Q&As as FAQPage structured data (JSON-LD). Paste this code into the business website to enable FAQ rich results in Google Search.
FAQ rich results can significantly increase the site's click-through rate in search results.
CSV Import & Export
Download all Q&As as a CSV file for backup, reporting, or use in other systems.
You can also import Q&As from a CSV — handy if you already maintain FAQs elsewhere, or want to reuse a set of answers across several profiles.