Insights & Analytics
Go to Insights & Analytics →The Insights page provides detailed analytics about how customers find and interact with your Google Business Profile. Track views, actions, search queries, and more.
Date Range Filters
Use the date range picker to select the time period you want to analyse. Choose from the preset ranges (Last 7 days or Last 30 days) or set a custom date range.
All charts and metrics on the page update to reflect your selected period.
Views & Actions Charts
The Views chart shows how many times your profile was seen on Google Search and Google Maps. Views are broken down by platform.
The Actions chart tracks customer interactions — website clicks, phone calls, direction requests, and bookings.
Posts Published
The Posts tab shows how many posts were published in the selected range, broken down by type, along with the individual posts and their publish dates. Google retired per-post views and clicks in 2023, so use your publishing cadence alongside the profile-level trends above to guide your content strategy.
Search Keywords
Discover which search terms customers use to find your business. This data comes directly from Google and shows both direct (brand name) and discovery (category/product) searches.
Use this information to optimise your profile description, posts, and Q&As for the terms customers actually use.
Printable Report
Click the Print button to generate a printer-friendly version of your insights report. This is formatted for clean output without navigation elements.
Useful for client reporting, team meetings, or archiving performance data.