Profile Guard
Go to Profile Guard →Profile Guard monitors your Google Business Profile for unauthorised changes. When someone (or Google's systems) modifies your profile data, Profile Guard detects it and alerts you so you can take action.
How Change Detection Works
Profile Guard takes a snapshot of your profile's key fields (name, address, phone, hours, categories, etc.) when you enable it.
Each time your data is synced, the current state is compared against the snapshot. Any differences are flagged as changes.
Reviewing Changes
Detected changes appear in a list showing the field name, old value, and new value. Each change has a diff view so you can see exactly what changed.
Review each change and decide whether to accept it (update your snapshot) or revert it (push the original value back to Google).
Accepting Changes
If a change is legitimate (e.g. you updated your hours), click Accept to update your protected snapshot. The change is resolved and won't be flagged again.
Reverting Changes
If a change was unauthorised, click Revert to push your original value back to Google. This restores the field to its protected state.
Reverts are pushed via the Google Business Profile API and may take a few minutes to take effect.
Enable Profile Guard as soon as your profile is fully optimised. This way, any future changes are monitored from your ideal baseline.
Bulk Resolve
When multiple changes are detected at once, use the bulk actions to accept or revert all changes in one go.
This saves time when Google makes multiple updates simultaneously.